Why Social Media, Why Now? What Do I Do First?

How to Gain Corporate Buy-In Sponsored by:

The webinar will begin shortly…

Today’s Moderator:

Carol Wolicki

VP of Marketing

Today’s Speaker:WM Social Media DirectorJosh Jordan

We have two ears and one mouth so that we can listen twice as much as we speak.

Epictetus

“”

3 Key Steps to Gaining Corporate Buy-in

Step 1. Find a Champion

…and it’s relatable to MY goals!

I’m in!

Step 2. Build the Case & Showcase the Opportunity

Step 3. Make it Attainable

Deliver your AMAZING plan(Seriously…knock their socks off!)

Case Study

Taking a Global Manufacturer Social

Step 1: Find a Champion • Originally launched in 2009

• Re-engaged in 2011• Spent 12 months courting internal partners

Step 2: Build the Case• Started with listening & analytics

• Identified hard ROI targets in the stream• Aligned internal goals with external

opportunity

Step 3: Make it Attainable• Established short-term, measurable metrics• Front-loaded the plan to deliver a quick win

• Didn’t stop championing the cause

Share Something New Everyday• Keep a steady flow of information going to engage

your audience.

Why Social Media, Why Now? What Do I Do First?

QUESTIONS

Are you wondering where to start with this AMAZING plan?

(brace yourself for the corporate plug…)

Why not start with a benchmark analysis?

Offer Includes:1) Assessment of current

social media presence 2) Gap analysis 3) Comparison against 2

competitors 4) Short list of opportunities

to achieve SOCIAL DOMINATION

WebbMason has your AMAZING plan covered!

One Custom Social Media

Benchmark Analysis10% OFF

Offer expires on 10/11/12

• Gain Buy-In

• Outline Social Media Policy – 10/24

• Implementation & Measurement – 11/28

Upcoming WebbMason Webinars

thank you very much

interested in wm’s social media services:

e: jbernier@webbmason.comP: 1-443-589-1448

or contact your wm sales representative

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