how to establish car-sharing successfully? · more options for energy efficient mobility through...

more options for energy efficientmobility through Car-Sharing


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How to establishCar-Sharing successfully?

Good practices from BelgiumBy Angelo Meuleman - Taxistop



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Who’s Taxistop?

• Active promotor of sustainable mobility in Belgium, since 1975

• Basic philosophy: Better use of existing resources

• Projects: Carpool – Eurostop –Less mobile services, …

• Initiator of Car-Sharing in Belgium



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What’s Car-Sharing?

• Car-Sharing is pay-as-you-go use of a vehicle.• Cars can be used for as little as one hour.• Cars are simply located on the street at Car-Share-

stations and are accessible 24/7!

Car-Ownership Car-Sharing


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A little history of Car-Sharing in Belgium

• 1997: Preliminary investigation by Taxistop

• 2002: Start MOSES Project• May 2002: Test Station in

Wallonia• September 2002: Real start in

Namur• May 2003: Brussels• September 2004: Flanders


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Car-Sharing in Belgium today

- 18 cities

- 126 stations

- 310 cars

- 8000 users


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Growth car-sharers Belgium


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Growth reservations


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Why to develop a Car-Sharing scheme in your city?

Positive eco-balance (1):

• Production is 15% of energy consumption in a car’s life cycle

• More rational energy patterns:Use of car is a choice for car-sharers, not a reflex


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Positive eco-balance (2):

• Newer cars More eco-friendly

• Car-sharers’ choice of the smallest car Owners use bigger cars, even for daily use


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Positive effect on urban mobility and space consumption:

• Reduction of congestion, because car-sharers think before they use a car

• Reducing the number of cars creates more (paid) parking/public space


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Support of public sector

Municipalities:

• Parking lots (with barriers)

• Communication

• Feasibility study

• Guaranteed revenue (smaller cities)


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Support of public sector

Regional and federal governments:

• Financing

• Political support

• influence in PT

• Legal aspects

• Official road sign


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Support of public transportQuestionnaire in Brussels :• 1158 respondents (25% of all members)

• 60 % has a season ticket (STIB-MIVB)

22 % since cambio membership

!!! In Brussels: appr. € 280.000, yearly !!!

• 25 % uses more bus-tram (10 % much more)

• 22 % uses more train (5 % much more)

• 19 % bikes more (7 % much more)

• 28 % goes more often by feet


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Support of public transport“We invest in cambio ‘cause we want to support

actively every sustainable mobility mode, and Car-Sharing and Public Transport are perceptible

complemantary!”

Roger Kesteloot - De Lijn

the bus company

sustainable mobility provider


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Belgian experience: Promotion (1)

Support of public transport


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Belgian experience: Promotion (2)



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Belgian experience: pricing

• Reduction for season ticket holders

• Information

• Information cambio on websites PT

• Information cambio in PT-info points



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Succesful promotion campaign in BXL: PRIME BXL’AIR

Agreement Brussels government + STIB + cambio + Provelo

Sell car and return licence plate - 1 year free subscription cambio - + subscription MIVB/STIB or bonus Provelo(max 470 € of bike-shop bills paid back)

have car destroyed and return licence plate- 2 years free subscription cambio - + 2 years MIVB/STIB or bonus Provelo



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Belgian experience: Shareholdership

VABmotorist club

TAXISTOPnon-profit org

CAMBIOGmbH & Co KG

OPTIMOBIL BELGIUMNational system service

cambio WAL cambio BXL cambio VLA



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Support of system provider

Do not reinvent the wheel!

Work together with experienced system provider


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Use as modern technology as possible:

– Software

– Reservation

– Car acces system

Support of system provider


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• VAB : Automobile association:- 24h road breakdown rescue service- 24h call center for Car-Sharing

• Hertz: Car rental company as complementary service.

Support of useful partners


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• Provider of public parking:Q-Park delivers parking lots for Carsharing

• Other possible partners? Bike rental – Taxi – Hotel, …

Support of useful partners


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What’s the potential of Car-Sharing in your city?

• 1% ?• 2% ?• 3% ?• 4% ? • 5% ?• 6% ?• 7% ?

Be aware! Quality is more important than quantity!


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Challenges for the future

CarSharing as part of a Mobility Card

• 1 acces card for different mobility services.

• The card has a certain value. It devaluates automatically after each use.


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Challenge for the future

To change the mindset is more challenging than selling cars!

Final goal: Co-modality instead of private car use

Basic philosophy of Taxistop!


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Thanks for your attention!

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