how to double your email list with a facebook contest

… with no ad budget

How to Double Your Email List Using a Facebook Contest

with AWeber’s Content Marketing Manager LYNETTE YOUNG

and CEO and Founder of Heyo

NATHAN LATKA

In the next 30 minutes, you’ll learn: 1.  How a marketing manager with no technical skills

launched a Facebook campaign that converted at 30%

2.  The 6 pieces every Facebook contest needs to succeed and 6 case studies that captured over 7000 emails

3.  How you can copy these strategies to build your email list, drive engagement, and increase sales with your Facebook page

Founder & CEO of Heyo

I’m Nathan,

@NathanLatka

Tweet your notes to me using the hashtag:

#HeyoNotes

for your chance to win a FREE Heyo t-shirt!

In the next 30 minutes, you’ll learn:

1.  How a marketing manager with no technical skills launched a Facebook campaign that converted at 30%

2.  The 6 pieces every Facebook contest needs to succeed and 6 case studies that captured over 7000 email new email leads dropped directly into AWeber


4.  At the end of the webinar, we’ll have live Q+A, choose a winner for our #HeyoNotes contest and show you the top converting campaign ever! You won’t want to miss this.

ONE

How a marketing manager with no technical skills launched a

campaign that converted at 30%

“When we launched Squaw Valley's campaign with Heyo it converted at over 30% with no ad spend. The mobile experience was spectacular as well and drove additional conversions.”

- Milena Regos, Out and About Marketing “Milena’s campaign for her Ski Resort client

converted at over 30%

Impressions: 17000 Emails captured: 4500 Conversion Rate: 30%

“Our main goal was to capture emails. This campaign turned out to be the highest converting campaign we've ever launched. Thankfully it was also easy to set up – we used the Heyo Contest template. It took

me about 30 minutes. Looking forward to launching our next campaign here shortly!” - Paul Abdo, Social Media Strategist “

Paul created the highest converting campaign his company has ever launched


I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with design and code to fit our company’s image. With Heyo I was able to launch my campaign without using

code and the ease of use was amazing. We are extremely pleased with the results and look forward to selling more bags using Heyo!

- Amy Lombard, Marketing Manager at Mixed Bag Designs “Amy successfully launched her

campaign without knowing any code at all


RESULTS {

Impressions

Emails Captured

Conversion Rate

18,846

6,524

34.6%

RESULTS {

Impressions

Emails Captured

Conversion Rate

8,573

4,796

55.9%

RESULTS {

Impressions

Emails Captured

Conversion Rate

10,664

8,404

78%

RESULTS {

Impressions

Emails Captured

Conversion Rate

5,351

2,453

59%

Photo Contest

Refer-A-Friend

TWO

Six pieces every Facebook contest needs to succeed

Do not use an iPad. Do not use an Amazon Gift Card. Pick an incentive that aligns emotionally with your fans and feature it in an image in the campaign.

Strong Incentive

ONE

Your campaign will not convert if you don’t encourage the fan or viewer to take action now (before they get distracted). Based off our tests, the best way to do this is with a countdown that has 7 days or less left on it.

Create Urgency

TWO

Do not be vague. Tell your fans exactly how they win by featuring the email opt in on the first step. Bonus: Easily integrate the campaign entrants into your email marketing program (AWeber) and put them on a drip campaign that encourages campaign re-engagement.

Easy to Enter

THREE

Every Facebook campaign must make it easy for fans or campaign entrants to market your campaign to their networks. By asking the fan to like, FB share, and tweet, your campaign will get free traffic from their social networks.

Let Them Market

FOUR

Do not jam your brand into a rigid Facebook Contest template that doesn’t allow your brand voice to come through. Include your logo in the upper left and a description of the campaign in the bottom right to highlight your brand voice and personality.

Brand Trust

FIVE

48% of Facebook’s Daily Users only use mobile. If you don’t publish and market your campaign with a smart URL, you are cutting your likelihood of success in half.

Mobile a Must

SIX

Enabling an easy way for users to opt in via mobile will spike conversion rate by at least 15%.

Mobile a Must

SIX

Mixed Bag Designs did a great job of sharing their Smart URL link out via a status update to drive traffic from both Facebook desktop and Facebook mobile.

Make the post

Impressions: 1799

Emails Captured: 582

Conversion Rate: 30%

30% Conversion

I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with design and code to fit our company’s image. With Heyo I was able to launch my campaign without using code and the ease of

use was amazing. We are extremely pleased with the results and look forward to selling more bags using Heyo! - Amy Lombard, Marketing Manager at Mixed Bag Designs

“Amy’s campaign converted at 30%, collecting 582

emails from 1799 views


THREE

Would you like to see how you can do this too?

Nathan’s cue to demo J

How do Heyo contests help me get free traffic and leads

with no ad spend?

“These results exceeded what I expected – the most popular contest we’ve run to date! We’ve used many other platforms like Shortstack and Rafflecopter but they were too technical and had to much

downtime to be reliable. Stoked to have found Heyo! - Marie Scholl, Owner at Inspired Endurance “

We converted at 55.6%, our highest converting contest to date!

Impressions: 620 Emails captured: 345 Conversion: 55.6%

Turn Your Fans Into Marketers

Check out your campaign’s reach!

Meet Paul. Paul enters your contest and shares and Tweets it out to all of his followers.

Meet Paul’s friends. They share and Tweet your contest out to all of their followers.

1.  Your Facebook page has 500 likes or more

2.  You want to build your AWeber email list

3.  Your status updates get a few likes, comments, and/or shares

4.  You have an email list of at least 100 subscribers

You’ll be successful with Heyo IF:

55% Conversion

Impressions: 620


Conversion Rate: 55.6%

Industry: Jewelry Store

My industry is not a normal one. Will Heyo work?

Impressions: 111

Emails Captured: 50


50% ConversionIndustry: Golf Club

Impressions: 5045



64% ConversionIndustry: Product/Service

Impressions: 2685



53% ConversionIndustry: Product/Service

I am NOT a technical. Will Heyo work for me?

I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with design and code to fit our company’s image. With Heyo I was able to launch my campaign without using

code and the ease of use was amazing. We are extremely pleased with the results and look forward to selling more bags using Heyo!

- Amy Lombard, Marketing Manager at Mixed Bag Designs “Amy successfully launched her

campaign without knowing any code at all


So far, you’ve learned:

1.  How a marketing manager with no technical skills launched

a Facebook campaign that converted at 30%

2.  The 6 pieces every Facebook contest needs to succeed and 6 case studies that captured over 7000 email new email leads dropped directly into AWeber


Stay tuned for:

Live Q&A, our #HeyoNotes winner and to see the top converting campaign ever!

LYNETTE YOUNG and NATHAN LATKA

Thank you!

how to double your email list with a facebook contest

Small Business & Entrepreneurship