how to develop a social media presence in 30 days or less
TRANSCRIPT
How to Develop a Social Media Presence in 30 Days or Less
George Sloane MBA, MS
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No Social Media Presence?
• What Social Media?– Twitter– Facebook– Google+– LinkedIn– YouTube– Pinterest– Vine
And more . . .
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What to Do?
• Become Familiar With Media (1-3 Days)
• Set Up Accounts (6-12 Hours)
• Develop Some Content (1-2 Weeks)
• Execute (2 Hours Per Day)
• Evaluate and Adjust (Daily)
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Become Familiar With Social Media
• Lurk Around and See What is Happening– Look for People You Know– Observe What People Post– Get a Feel for the “Flavor” of the Medium
• Realize You Can’t See Everything From the Outside– Time to Set Up Accounts . . . So You Can Lurk on the Inside and
Ultimately, Start Posting
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Set Up Social Media Accounts
• Build a Profile– Name and Username– Mini-Bio– Background Info– Links
• Add A Picture– A Portrait– Product/Service Shots– Other Interesting Photos– Audios or Videos?
• Start “Following” Others
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Develop Some Content
• Post Tips, Tricks, Techniques– How To’s– Shortcuts
• Post Quotes– Your Ideas– Famous People
• Post Links and Websites– Yours– Others
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Execute: Post Your Content
• Post Your Own– One Off Posts– Scheduled (Hootesuite)
• Repost Others’ Content– “Retweet” on Twitter– “Share” On Facebook or Google+
• “Like” or “Favorite” Others’ Content
• Make Comments On Others’ Content
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Evaluate and Adjust
• Work at Boosting:– Your Posts– Your Followers
• Learn What’s “Good”– Are Your Posts:
• Liked?• Made a Favorite?• Commented On?• Reposted?
• Make Improvements Over the First 30 Days
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Why Use Social Media?
• A Social Media Program Can:– Sell You and Your Product or Service– Showcase Your Expertise– Promote you Business, Product, or Service– Build Your Customer’s Loyalty to You– Allow Customers to Talk About Your Business
• Referrals
• Testimonials
• Feedback
– Brand Your Business, Product, or Service– Be Cost Effective and Affordable
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For More Information:
• Need Help? Contact George Sloane:– Email: [email protected]
– Website: AnalyticsDesignGuy.com
– Twitter: @TheRealGSloane
– Linked In: http://www.linkedin.com/pub/george-sloane/49/720/94a
– Google+: https://plus.google.com/106321626989410967132#106321626989410967132/posts
– Facebook: https://www.facebook.com/george.sloane.56
Thank You.
How to Develop a Social Media Presence in 30 Days or LessCopyright George Sloane All Rights Reserved