eshop architecture - 5-step process to develop a proper ecommerce presence
DESCRIPTION
This presentation aims to highlight the important 5 steps that are required in order to develop a stable, scalabl and secure ebusiness process. The presentation was given during the Web World Expo Conference held at Zappeion, on March 9th, 2013.TRANSCRIPT
eCommerce Architectureor how to create a proper e-presence
Information Architecture
the art and science of organizing and labeling data
in·for·ma·tion ar·chi·tec·ture / in-fər-ˈmā-shənˈär-kə-ˌtek-chər
From too simple…
… to very sophisticated
Is it Important?
Duplicate content gets low authority score. Too much duplicate might get you penalized
Search Engines like ‘flatter’ architecture. Help them to easily crawl and index your content
Organize Content. Make it easy for users to find everything fast and accurately.
Build it right from the beginning. Otherwise it will cost you high in the future
85%15%
Traffic
Ad Cost
Usability
the ability to be used easily or conveniently
usa·bili·ty / yü-zə-ˈbi-lə-tē
#EPIC FAIL!
Just one Law : Don’t make users think too much.
If it is very complex… they will leave
If they get lost… they will leave
If it is hard to read… they will leave
If they don’t know how to proceed… they will leave
If they have too many to do… they will leave
OptimalUser Experience
+50%
eConsultancy
+31%
+22%
Is it just colours and shapes?
RESPONSIVE DESIGN
Open Source or not?
Web Services and APIs
Speed
…3 more slides…(less than a minute!)
Zappos Core Value #1
Deliver…. wow!!!
Loyalty
# 1 Web Agency in Greece
# 3 Proprietary CMS Solutions
# 3 Countries of Presence (GR, UK, TR)
# 13 Years Track Record
# 41 Awards
# 133 Highly Skilled Professionals
# 2000+ Successful Installations