Develop a strong digital presence:

approaches and experience of

Interreg programmes

INFORM/INIO Network Meeting

31 May 2018 I Chania, Greece

Frank Schneider, Interreg CENTRAL EUROPE Programme

Eloy Gómez Girón, Interreg Danube Transnational Programme

Laura Pugieu, Interreg Mediterranean Programme

Arkam Ograk, Interact Programme

European Regional Development Fund

ETC branding and digital presence until 2014

• The Interreg brand name was discontinued in 2007 in favour of ETC

• Nearly 100 programme websites with different names, URLs and logos

were built. It was not easy to recognize them as part of one community.

• There was no Europe-wide digital platform for ETC because

coordination was discouraged by brand diversity

• Many thousands of short-lived project websites and brands added to a

confusing diversity and high costs

The result: a digital puzzle and low recognition

From chaos to harmony in 2014

A harmonised branding was introduced bottom-up by Interreg

programmes to increase visibility and to meet the new regulative

requirements of simplification, result-orientation and better spending.

How it changed our digital presence

Two implementation approaches

Top-down transnational

programme approach

Bottom-up Interreg

wide approach

Hosting project websites

Eloy Gómez Girón, Interreg Danube Transnational Programme

Laura Pugieu, Interreg Mediterranean Programme

European Regional Development Fund

CONTENTS Hosting Project Websites

- Advantages

- Disadvantages

Project Websites Overview

- Online Newsletter

- Document Manager

- Deliverable lirary

- Intranet

Advantages

Cost and time savings for projects (and

programmes) => more resources (human

and financial) for other activities.

Better monitoring of project websites but

also of project audience

To find easily project information and

understand the links between them, the

different thematics and the Programme

To foster synergies and capitalisation

possibilities

Joint identification as part of

Interreg/programme and joint branding

=> better visibility

Project websites being online/live longer

=> more durability

Guaranteed respect of visual identity

rules and compulsory project

information (budget, summary,

partners, etc.)

Increased quality in information /

contents (minimum content is

compulsory) and web design => better

harmonisation / less differentiation

between project websites

To ensure the collection of data

(deliverables and outputs)

To help project partners with their

project management / implementation

by providing collaborative tools: forum,

work groups, document centre,

newsletters, etc.

Disadvantages

Less room for innovation (standard websites/sections)

Technically complex

Much more workload for the JS (constant IT and content support, more

training and manuals are needed)

GDPR issues (any infringement made by a project website might affect the

programme website / responsibility)

INFORM Session – Project Website Management at the Danube Transnational Programme

Communication Officer - Eloy Gómez Girón DTP JS/MA, Budapest, Hungary

Project Websites Overview

Project Website Homepage

Project Websites Overview News & Events section

Project Websites Overview

Project Online Newsletter

Project Websites Overview

Document Manager

Section: to share

documents in private among all

the project partners

Eloy Gómez Girón Communication Officer Phone: +36 1 795 1787 E-mail: eloy.gomez@interreg-danube.eu Website: www.interreg-danube.eu

Overview of the Interreg MED web platform

Programme co-financed by the European Regional Development Fund

Programme cofinancé par le Fonds européen de développement régional

Project Homepage

News section

Events section

Project key figures

Focus section

Deliverable library – public section

Deliverable library – private section

List of deliverable factsheets already filled in

Creation of a new deliverable factsheet

Intranet

Access to workspaces / discussion groups

List of discussions of the workspace

Create a new discussion in this workspace

Manage my profile

Laura Pugieu Communications Officer

Email: lpugieu@regionpaca.fr Phone: +33 4 91 57 52 97 Website: www.interreg-med.eu

: portal

to all programmes INFORM/INIO Network Meeting

31 May 2018 I Chania, Greece

Arkam Ograk, Interact Programme

interreg.eu

• A gateway to all Interreg: harmonise and simplify

• Targets local audiences: primarily potential applicants

• Aims to

a. Reach out to more potential applicants

b. Ensure a common and more accurate understanding of Interreg – (why not overall territorial cooperation?)

c. Ensure Interreg’s contribution to the overall communication efforts in the EU level

interreg.eu

• Authentic and original content from programmes and Interact editors

• Features: Interactive map and programme pages, news, social media feed, calls and jobs, media center

• Planned future modules: Interreg blog, highlighted projects, inclusion of ENI CBC programmes

• The Twitter feed serves as real–time news feed to the website with programme and project posts with focus on wider auidence

Management of the website

• Interact takes care of overall functionality of the website, error and bug fixes, consistency and accuracy of contents, management of newsfeeds

• Programmes access the CMS with an editor account that can edit the individual programme, upload calls and jobs

• Interact uploaded the first programme details (descriptions, map regions, priorities, contacts, etc), invited programmes to review and edit

• An accurate list of programme communication officers and supplying them with timely information is important

• The idea is to generate as low work load as possible for programmes

Cooperation works Arkam Ograk [name.surname@interact-

eu.net]

www.interact-eu.net