how to create your unique brand strategy
TRANSCRIPT
Amazing Marketing. Simplified.
How to Create Your Unique Brand Strategy
What is a brand made of?
Three Brand Elements
Define Your Mission
Create Your Message
Design YourVisuals
Branding Labs
Define Your Mission
Create Your Message
Design YourVisuals
Brand Element 1Mission
Define Your Brand Mission
Creating a Mission Statementwith The Golden Circle
Purpose Statement
Purpose Statement Exercise
MISSIONBRANDING LAB
Unique ValueProposition
Unique Value Proposition
Unique Value Proposition
ResonateWhat do your
customers want or need?
DifferentiateHow are you
uniquely qualified?
SubstantiateHow can youback up your
claim?
MISSIONBRANDING LAB
UVP Exercise
Features vsBenefits
FeaturesStorage for
1 GB of MP3s
Benefits1,000 songs
in your pocket
vs
Features vs Benefits Exercise
MISSIONBRANDING LAB
Mission Statement
FMG Suite
WHY (Purpose)We believe business owners deserve to focus on what they love.
HOW (UVP)We combine award winning content and remarkable technology to create an inspired automated marketing suite.
WHAT (Benefits)We love marketing so they don’t have to.
We believe business owners deserve to focus on what they love. So we combineaward winning content and remarkable technology to create an inspired automated marketing suite that takes care of theirmarketing for them.
We love marketing so you don’t have to.
FMG’s Mission Statement
WHY (Purpose)We believe everyone has the right to achieve financial freedom, enjoy comfortable retirement and pass on their estate minimizing taxes.
A Financial Advisor
HOW (UVP)Our world class team of experts provide personalized education, strategies and guidance in a supportive and responsive environment.
WHAT (Benefits)Long term financial stability, a diversified portfolio, and an orderly transition of your estate.
We believe everyone has the right to enjoy financial freedom. We help our clients achieve that by offering long term investment strategies managed by skilled advisors, tailored to individual needs. We help provide peace of mind, stability and opportunity for growth.
Your family’s future is our concern.
Advisor Mission Statement
Mission Statement Exercise
MISSIONBRANDING LAB
Brand Element 2Message
Authenticity is doing what you promise, not being who you are.
— Seth Godin, Modern Marketer
“
”
Your brand is a promise
You communicate your promise through CONTENT
Create Your Brand Message
Targeted Matters ● Address client needs/pains
● Speak to client goals
● Focus on areas of expertise
Your Targeted Matters
Tags● Drill down in your matters
● Organize your content
● Research search terms
Matters and Tags Exercise
MESSAGEBRANDING LAB
Key Words
● Building blocks of your content
● Establish your niche audience
● Crucial for SEO and PPC
Keywords Exercise
MESSAGEBRANDING LAB
Brand Element 3Design
Good design is a lot like clear thinking made visual.
— Edward Tufte
“
”
Design Your Brand Visuals
Photos andImages ● Value based images
● Active photo layout
● iPhone photography
Translating Value in Visuals
Images Illustrations Vectors Icons
Rule of Thirds
Become an iPhone Photographer
DESIGNBRANDING LAB
Design Elements ● Fonts
● Colors
● Color palette
RED Energy, Aggression, Passion
ORANGE Creativity, Pleasure, Enthusiasm
YELLOW Fun, Humor, Logic
GREEN Nature, Balance, Harmony
BLUE Peace, Calmness, Honesty
VIOLET Intuition, Imagination, Flow
Color Theory
Brand Color Palette Exercise
DESIGNBRANDING LAB
Logos ● Fonts
● Colors
● Color palette
What Makes a Great Logo?
● Convey information
● Industry appropriate
● Designed for target market
● Should lead to ROI
● Future proof
Create a Logo Exercise
DESIGNBRANDING LAB
Branding Labs
Define Your Mission
Create Your Message
Design YourVisuals
Capture your online presence and have profiles that reflect who you are and what you do.
Social Media Copywriting Package $499
Amazing Marketing. Simplified.
We love marketing so you don’t have to!