Convert prospects into customers and customers into evangelists. 

Dirk ShawDirk Shaw

Digital experiences that create brand advocates

“Companies that guide or inspire word of mouth by empowering consumers, respecting their opinions, thanking them for sharing their input, and making changes based on consumer counsel ... in those cases, word of mouth marketing is successful all the time, every day. “

Dave Balter, CEO bzzagent

http://www.flickr.com/photos/61172365@N00/64059767/

The marketing funnel is no longer a funnel

Customers have taken control and the velocity at which they influence others is faster than ever

A fragmented set of tools to deliver & measure integrated experiences increases complexity

Strategies for connecting and increasing engagement with customers?

Increasing the relevance of the online experience

Vignette Corporation ©2008

Help spread the message farther faster

Don’t sit back, join the conversation and stay there.

Measure and understand what people are saying

Credit: http://www.dangerouslyawesome.com/wp-content/uploads/2007/04/purplecow.jpg

Give them a reason to talk

In summary

• Velocity of word of mouth is faster than ever

• Customer lifecycle is not linear

• Find & Connect with your influencers

• Design an experience worthy of sharing

• Vignette’s platform can deliver an integrated experience