how to create a sh*tty brand (brand strategy)
Post on 21-Oct-2014
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Failure IS an option, when you've got the wrong tools. After years of observation in the field, brand specialist David Brier isolated the exact formula to create a Sh*tty brand, seeing what corporations and startups do to boobytrap their success. You will find these to be true and helpful, to sidestep that curb of sh*t-infested stupidity that many brands trip over. Follow David on twitter @davidbrier Find out more at DBD International's Website at http://www.risingabovethenoise.com where you can subscribe to your own updates and download your free copy of The Lucky Brand eBook. David Brier will help you get there. It's where leading entrepreneurs and brands turn to to stay the course to success, brand leadership and knowing when to rock when others roll.TRANSCRIPT
THE FAST TRACK TO CERTAIN FAILURE
—in 3 effortless steps —
For CEOs and Startups
How tocreate a sh*tty brand
(and we do mean effortless)
But first,some!obering facts(before your bubble"eally bursts)
@davidbrier
With a new business opening its doors every 80 minutes....
@davidbrier
With a new business opening its doors every 80 minutes....
You face 127 new competitors each week (that’s 6,600 each year).
@davidbrier
99% of those companies will make the same 3 mistakes.
@davidbrier
99% of those companies will make the same 3 mistakes. Creating nothing morethan a sh*tty brand.
@davidbrier
99% of those companies will make the same 3 mistakes. Creating nothing morethan a sh*tty brand. And a lousy company.
@davidbrier
The following slides show you the exact 3 steps to do that....
@davidbrier
The following slides show you the exact 3 steps to do that....So you can avoid making those same stupid mistakes.
@davidbrier
The following slides show you the exact 3 steps to do that....So you can avoid making those same stupid mistakes. And
succeed.@davidbrier
#esented with scientific precision
in!tartling Defy-O-Vision
The 3 Steps to a Sh*tty !and
Using cliches toconvey your brand’s
value and distinction
“How to create a sh*tty brand”
Step 1
Copying whatother brands are
doing to guidewhat your brandshould be doing
Using cliches toconvey your brand’s
value and distinction
“How to create a sh*tty brand”
Step 2and its by-product
Copying whatother brands are
doing to guidewhat your brandshould be doing
Using cliches toconvey your brand’s
value and distinction
me-toocrap
“How to create a sh*tty brand”
Step 2and its by-product
Copying whatother brands are
doing to guidewhat your brandshould be doing
What yourmother/spouse/best friend/dog
thinks your brand should be doing
Using cliches toconvey your brand’s
value and distinction
“How to create a sh*tty brand”
Step 3and its by-products
Copying whatother brands are
doing to guidewhat your brandshould be doing
What yourmother/spouse/best friend/dog
thinks your brand should be doing
Using cliches toconvey your brand’s
value and distinction
me-toocrap
“How to create a sh*tty brand”
Step 3and its by-products
Copying whatother brands are
doing to guidewhat your brandshould be doing
What yourmother/spouse/best friend/dog
thinks your brand should be doing
Using cliches toconvey your brand’s
value and distinction
me-toocrap
uselesscrud
“How to create a sh*tty brand”
Step 3and its by-products
Copying whatother brands are
doing to guidewhat your brandshould be doing
What yourmother/spouse/best friend/dog
thinks your brand should be doing
Using cliches toconvey your brand’s
value and distinction
me-toocrap
uselesscrud
mindlesswaste
“How to create a sh*tty brand”
Step 3and its by-products
Resulting in the final outcome...
Copying whatother brands are
doing to guidewhat your brandshould be doing
What yourmother/spouse/best friend/dog
thinks your brand should be doing
Using cliches toconvey your brand’s
value and distinction
me-toocrap
uselesscrud
mindlesswaste
“How to create a sh*tty brand”
Step 3in all its glory
Copying whatother brands are
doing to guidewhat your brandshould be doing
What yourmother/spouse/best friend/dog
thinks your brand should be doing
Using cliches toconvey your brand’s
value and distinction
me-toocrap
uselesscrud
mindlesswaste
“How to create a sh*tty brand”
Step 3in all its glory
sh*t
It’s that easy!
Want to delete this crap from your brand?
Want to delete this crap from your brand?
Use these 3"imple"teps...
1. Get"id of clichés
@davidbrier
1. Get"id of clichés2. Stop blindly copying what’s commonplace and be original
@davidbrier
1. Get"id of clichés2. Stop blindly copying what’s commonplace and be original
3. Stop!eeking out permission and agreement from everyone from the
mailman to your mother-in-law (she doesn’t know).
Be certain and confident.@davidbrier
1. Get"id of clichés2. Stop blindly copying what’s commonplace and be original
3. Stop!eeking out permission and agreement from everyone from the
mailman to your mother-in-law (she doesn’t know).
Be certain and confident.Or hire us.@davidbrier
Need more insight into creating a brand?Check out:
Subscribe: www.risingabovethenoise.com@davidbrier
Need more insight into creating a brand?Check out:
Subscribe: www.risingabovethenoise.com@davidbrier
Need more insight into creating a brand?Check out:
Subscribe: www.risingabovethenoise.com@davidbrier
Need more insight into creating a brand?Check out:
Subscribe: www.risingabovethenoise.com@davidbrierOr hire us.
Want more?
Want more?Subscribe at RisingAboveTheNoise.com
Want more?Subscribe at RisingAboveTheNoise.com
Follow David Brier on twitter:@davidbrier
Want more?Subscribe at RisingAboveTheNoise.com
Follow David Brier on twitter:@davidbrier
Design, art direction and text by David Brier of DBD International
Copyright 2013 DBD International