how to capitalize on new technology
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Georgian College "Online & On Target: Technology for Non-profits" Conference. May 6th, 2010TRANSCRIPT
How to Capitalize on New Technology
Online & On TargetGeorgian College
May 6th, 2010
R. Scott Fortnum, MA, CFRE
Vice President Development, ALS Society of Canada
Impact of Technology on Fundraising
Data
Research
Customization
Segmentation
Communication
Interaction
The Donor Pyramid (courtesy Tony Elischer)
Revenue Examples
Revenue Sources
Direct Mail Golf TournamentMajor Gifts UnsolicitedOnline GalaLottery Realized Planned
Gifts
Successful Fundraising Elements
Case
Leader-ship
Pros-
pects
Plan
AdvancesMe
Developing a Five-Year Plan Using new technology
Surfboard Finger Tag Monkey Bars
How will your organization use the above three tools in your communications, marketing and development plans?
Break into groups Brainstorm for 10 minutes Present your plan back to the group
Online stuff Internet – 1958 E-mail – 1973 WWW – 1993 Google – 1998 Wikipedia – 2001 You Tube – 2005 Facebook – 2004 Twitter – 2006
Things you’ll hear! This will change the way we do business This will eliminate the need for: paper, travel,
phone, mail This doesn’t work with our stakeholders.
They’re too: young, old, fun, boring, local, disperse
Think: I am thinking about getting a phone. Who should I
call? What should I say to them? How long before the phone will help us reach our goals? Hildy Gottlieb
New technology How will this affect my operations? What challenges does it
pose? What opportunities does it address?
Case Leadership Prospects Plan Data Research Customization Segmentation Communication Interaction
Why???
Case
Leader-ship
Pros-
pects
Plan
Data
Research
Customization
Segmentation
Communication
Interaction
Kindle vs.iPad
Remember
Reader Technology & Organizational Success What questions need to be asked?
Thanks!
It’s only technology if it appeared after you ere born. The refrigerator in your kitchen is not considered technology.