how to build successful digital products. · build resource models inhouse resources this is often...
TRANSCRIPT
![Page 1: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/1.jpg)
How to build successful
digital products.
![Page 3: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/3.jpg)
Why Create?2 main reasons:
1. Lead Gen
2. Value Add
3
![Page 4: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/4.jpg)
4
![Page 5: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/5.jpg)
5
![Page 6: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/6.jpg)
6
![Page 7: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/7.jpg)
7
![Page 8: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/8.jpg)
Build v. BuyWhat makes sense for your project?
1
![Page 9: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/9.jpg)
When to
BuyProducts already on the market may be
perfectly suitable to meet your needs
9
![Page 10: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/10.jpg)
Options to buy your
products
10
![Page 11: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/11.jpg)
11
![Page 12: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/12.jpg)
12
![Page 13: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/13.jpg)
13
![Page 14: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/14.jpg)
When to
BuildSometimes custom is really what you need.
14
![Page 15: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/15.jpg)
Primary Reasons- You need a custom
interface
- You have complicated data
needs
- You want to sell to others
- You need other
bells/whistles
15
![Page 16: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/16.jpg)
What Does it Take?What roles are needed to create a successful product?
2
![Page 17: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/17.jpg)
“Building Successful Digital
Products is Really, Really Hard!
17
![Page 18: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/18.jpg)
What roles do you need?
Product/Project Manager UX Researcher/Designer Visual Designer
18
QA Tester Front-End Developer Back-End Developer
![Page 19: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/19.jpg)
Build resource
modelsInhouse resources
This is often the most
expensive option if you’re
going to maintain a full
team
Outsource to Agency
Look at agencies with
expertise in the space or
with the technologies
you’re looking at using
Combination
Depending on the type of
project and the goals, this
may be the preferred
model for many
organizations
19
![Page 20: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/20.jpg)
Respective Benefits and
LimitationsOf Insourcing v. Outsourcing
3
![Page 21: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/21.jpg)
Strengths
Subject matter expertise
Understanding of clients
InsourcingLimitations
Time!
Lack of resources
Not knowing what you don’t know
21
![Page 22: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/22.jpg)
Strengths
Ability to scale
Native expertise
Resources
Can teach processes that can be
replicated
OutsourcingLimitations
Lack of subject matter expertise
Over-reliance risks not building the
skills internally
22
![Page 23: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/23.jpg)
Development Process
4
![Page 24: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/24.jpg)
24
![Page 25: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/25.jpg)
25
![Page 26: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/26.jpg)
26
![Page 27: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/27.jpg)
Define GoalsHow do we define success?
How do we measure that?
![Page 28: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/28.jpg)
Empathy/DiscoveryUser research
User personas
![Page 29: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/29.jpg)
29
![Page 30: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/30.jpg)
30
![Page 31: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/31.jpg)
IdeationDesign Thinking
Prioritization
![Page 32: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/32.jpg)
32
![Page 33: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/33.jpg)
33
![Page 34: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/34.jpg)
ValidationPrototyping
Define and Test Assumptions
![Page 35: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/35.jpg)
35
![Page 36: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/36.jpg)
36
![Page 37: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/37.jpg)
37
![Page 38: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/38.jpg)
Design/Build
![Page 39: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/39.jpg)
39
![Page 40: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/40.jpg)
40
![Page 41: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/41.jpg)
IterateTesting
Backlog Management
![Page 42: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/42.jpg)
Things Nicole
wishes new builders
knew
42
![Page 43: How to build successful digital products. · Build resource models Inhouse resources This is often the most expensive option if you’re going to maintain a full team Outsource to](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed2ba1b5385156ee603056b/html5/thumbnails/43.jpg)
● Understand your
goals/metrics for success
● Think about marketing
● Think about maintenance
● Validate!
● Design.
43