how to build scenarios and test business strategies - conference keynote speaker
TRANSCRIPT
Patrick Dixon is Chairman of Global Change Ltd, Author of
15 books and has been ranked one of the 20 most
influential business thinkers alive today (Thinkers 50)
How to build scenarios and test business strategies for
Nokia (2008)
500 videos of keynotes
www.youtube.com/user/pjvdixon
Over 4 million views
Dixon’s Futurist Website
www.globalchange.com/
14 million unique visitors.
Your View of the Future
• Post-it Notes – Brainstorm on your own
– Key trends - one yellow note for each idea
– Issues of importance to Nokia
• Share samples with each other on tables
Sorting ideas onto boards
Agree titles for these boards as whole group
Eg Political, Demographics, Science / Tech, Environmental
Place each of your Notes onto the right board – and into right area
Reflections on Group View
• Patterns on the boards
• Differences in estimates
• Patterns of trends
• Surprises?
• What is the “big story?”
Scenario Building
• Which ideas are most important / interesting from your point of view
• Write down 5-8 Notes from board, and take them to your own team
• Whole team places all collected ideas on post-it notes on a blank flipchart
• Begin to think about a sequence of events over next 5-8 years that might include some / all of these
Develop Timeline 2009-2018
What happened
• In wider world
• In your sector
• In what year
• What happened next...
How Nokia / competitors responded
CNN Interview
• One of your group will be interviewed
• Chose a date from 2012-2015
• You are the outgoing Chairman
• Looking back, greatest achievements
• Greatest surprises
• Take us back through some of the major events
Patrick Dixon is Chairman of Global Change Ltd, Author of
15 books and has been ranked one of the 20 most
influential business thinkers alive today (Thinkers 50)
How to build scenarios and test business strategies for
Nokia (2008)
500 videos of keynotes
www.youtube.com/user/pjvdixon
Over 4 million views
Dixon’s Futurist Website
www.globalchange.com/
14 million unique visitors.