how to build products people love - jobs to be done 101
TRANSCRIPT
Jobs to be Done How to build Products People Love
Do you provide a product or service?
What job are people hiring it for?
What job is the customer trying to get done?
Theodore Levitt
“People don’t want a quarter-inch-drill.
They want a quarter-inch-hole.”
Photo credit uebs-cases.blogspot.com
Henry Ford
“If I had asked people what they wanted,
they would have said faster horses.”
Photo credit blog.crew.co
“People don’t want a TV. They want entertainment.”
Hutch Carpenter
Photo credit twitter.com/bhc3
Clayton Christensen
“People hire a product or service to get
the job done.”
Photo credit innosightinstitute.org
How does your product SUPERPOWER
your customers?
How does your product help people
get better at X?
Help customers advance their skills in the context
of your product.
Customers buy a camera …
… to take great pictures.
Help customers advance their photo skills.
Make the customer awesome.
Focus on motivation and context of a customer’s action.
Improve people’s lives.
❤@allanberger