@PatrickAkinwale

HOW TO BUILD A

SUSTAINABLE ONLINE STORE IN NIGERIA

@PatrickAkinwale

IF YOU WANT, PLEASE TAKE A MOMENT AND SHARE THIS WITH A FRIEND.

It only takes 2 seconds to share with a friend.

CLICK ANY BUTTON BELOW TO SHARE WITH FRIENDS

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Think Big - Before We StartLET’S TALK ABOUT NIGERIA

125,173,17702177,155,75401

64, 229, 09703Sources:

Population – CIA World Fact Book (Jan. 2014)

Mobile – NCC (Dec. 2013)

Internet User – NCC (Jan. 2014)

@PatrickAkinwale

“

”

NIGERIA

@PatrickAkinwale

@PatrickAkinwale

CURRENT POPULATION OF NIGERIA

177,155,754

- CIA FactBook Jan. 2014 @PatrickAkinwale

@PatrickAkinwale

It will take you more than 6 years to shake hands continuously with every Nigerian for One Second.

@PatrickAkinwale

@PatrickAkinwale

NUMBER OF INTERNET

USERS IN NIGERIA

55,930,391

Source:World Bank 2012

@PatrickAkinwale

@PatrickAkinwale

THE POPULATION OF INTERNET USERS IN NIGERIA ARE

MORE THAN PEOPLE LIVING IN TANZANIA

@PatrickAkinwale

@PatrickAkinwale

NIGERIA AVERAGE INTERNET USER

SPEND 3 HOURS DAILY ON THE

INTERNET.

80% OF NIGERIA’S INTERNET USERS ARE BETWEEN THE AGES 19 & 35

&

@PatrickAkinwale

@PatrickAkinwale

CONNECTED GSM LINES

162,719,517

Source:

NCC Jan. 2014 @PatrickAkinwale

@PatrickAkinwale

125,173,177

Source:

NCC Jan. 2014 @PatrickAkinwale

@PatrickAkinwale

MOBILE INTERNET SUBSCRIBERS

64,229,097Source:

NCC Jan. 2014 @PatrickAkinwale

@PatrickAkinwale

Market Share

MTN

32,704,697

GLO

15,109,791

AIRTEL

10,359,362

ETISALAT

6,055,247Source:

NCC (Dec. 2013)@PatrickAkinwale

@PatrickAkinwale

AMOUNT SPEND MONTHLY ON RECHARGE

CARDS IN NIGERIA

447.8 BILLIONSource:

NCC March 2014 (Vanguard)@PatrickAkinwale

@PatrickAkinwale

ACTIVE USERS IN NIGERIA

12,000,000

@PatrickAkinwale

@PatrickAkinwale

Act Now – Before You Start

@PatrickAkinwaleIt is the buying and selling of products and services online.

@PatrickAkinwale

WHY DO NIGERIANS LOVE SHOPPING ONLINE?

Online stores are considered safe and easy by millions of

Nigerians. The initial fears about security have largely

vanished, with growing number of savvy shoppers buying

goods over the internet without worry.

@PatrickAkinwale

@PatrickAkinwale

WHY ONLINE STORES ARE POPULAR IN NIGERIA

• Free Delivery

• Pay On Delivery

• Increased Financial Inclusion

• Low & Discounted Price

• Increased access to internet

• Easy-to-find products

• Convenience

• Save shoppers stress

• Reduction in Debit Card related fraud

• Education

• Promos and Deals

• mCommerce (Mobile Commerce) & sCommerce (Social Commerce)

@PatrickAkinwale

@PatrickAkinwale

WHY ARE RETAILERS GOING ONLINE?

Increase sales

Increase exposure

Free from geographic restrictions

Reduce customer queries

Cheap & Affordable

Affluent consumers shop online

Operate 24/7

Niche products thrive online

Reduce cost of doing business.

@PatrickAkinwale

@PatrickAkinwale

Start Selling – Are You Ready?

LET’S US TALK ABOUT HOW E-COMMERCE WORK?

@PatrickAkinwale

How It Works:

•

• rowse and buy products

• Make payment with their card

•

•

•

•

•

•

•

@PatrickAkinwale

BASIC THINGS YOU WILL NEED FOR

E-COMMERCE

• UNIQUE DOMAIN NAME (WWW.YOURSTORENAME.COM)

• WEB HOSTING (WHERE YOUR STORE WILL BE LOCATED AND HOUSED)

• A USER & MOBILE-FRIENDLY WEBSITE (YOUR ONLINE STOREFRONT)

• SHOPPING CART (THE BASKET CUSTOMER USE FOR PRODUCTS)

• A SEARCH ENGINE FRIENDLY WEBSITE (WHERE THEY HEAR ABOUT YOU)

• PRODUCT PAGES (WHERE YOU DISPLAY YOUR GOODS)

• SECURITY: SSL CERTIFICATES (TRUST MARKS USED TO ESTABLISH CREDIBILITY)

• PAYMENT GATEWAY (THE MORE PAYMENT OPTIONS, THE MORE SALES YOU’LL GENERATE)

• DELIVERY & ORDER FULFILMENT (DON'T KEEP CUSTOMERS WAITING TOO LONG FOR THEIR GOODS)

• AFTER SALE CUSTOMER SERVICE (CUSTOMER EXPERIENCE IS EVERYTHING)

• WEB ANALYTICS (IDENTIFY WHICH AREAS OF THE SITE PERFORMING)

@PatrickAkinwale

WHAT INFLUENCE NIGERIANS

BUYING DECISION ONLINE

• PAYMENT METHOD AVAILABLE

• UNIQUE NATURE OF PRODUCT

• EASE OF FINDING THE PRODUCT

• THE CONVENIENCE OF SHOPPING ONLINE

• PRODUCT PICTURES

• MOBILE FRIENDLY DESIGN

• THE PRICE OF PRODUCTS

• FREE & FAST DELIVERY

• PRODUCT DESCRIPTION

@PatrickAkinwale

Attention: Action Required.

If you're serious about building your online store, then I suggest you start now.

Don't think it can work? Still want more information? Worried that you aren't "ready"?

Stop making excuses. You're assuming that things won't work out when you have never actually

tested to see if that is true. Abandon your assumptions and act now.

You don’t need more experience – otherwise no one would ever start.

You don’t need to learn more. You don’t need luck.

You just need to start.

@PatrickAkinwale

RealMoneyNG.com

Like Us: RealMoneyNG

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Thanks for reading! I really hope you enjoyed reading it. Though we are

at the end of the guide, I hope this isn't the end of our relationship.

There are (if you're

interested) a few

more ways to

connect with us:

LET'S CONNECT

@PatrickAkinwale

THANK YOU