build 2016 - p506 - app discovery in the windows store
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#Build2016
App Discoveryin the Windows StoreMorgan McLean
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How Customers Discover AppsIn-Store
Suggestions Search Recommendations
ExternalDirect Links App-install Ads Campaigns
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First, make a great app
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Look GoodProduct Details PageText: title and descriptionImages: screenshot and logoLabelled in-app-purchasesRelease notes
Good ReputationPositive feedbackYou can now respond to reviews!Avoid duplicate apps
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Get Noticed
Title Keywords Notable Apps• Impacts search and
suggestions• Spell-checked in search
• Impacts store search results• Indexed by web crawlers• Make them relevant
• Displayed on the store homepage
• Displayed on MSN.com
Direct Links• Share via web, social media,
etc.
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aka.ms/hh35v4
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