how to break through the noise with your content marketing and social media marketing
TRANSCRIPT
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Colm Hanratty
Managing DirectorSixtwo Digital
Breaking throughthe noise
(And some practical social media tips too)
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@colmhanratty
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From here...
A BIT ABOUT ME
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I like to travel...
I like to be social...
A BIT ABOUT ME
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1. Being humanCONTENT AND SOCIAL MEDIA MARKETING IS ABOUT
2. Creating relationships
3. Personalising your business
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A BIT MORE ABOUT ME
Worked here for almost 11 years...
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A BIT MORE ABOUT ME
Founded this company in November 2013…
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Proven track record of generating a Return On Investment for businesses
WHAT WE DO
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When it comes to content and social media marketing...
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YOU WANT TO BE THE…
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How being human helps you break through the noise…
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BEING HUMAN
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BEING HUMAN
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BEING HUMAN
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BEING HUMAN
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BEING HUMAN
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BEING HUMAN
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But don’t fall into this trap…
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MY INSTAGRAM FEED ON FRIDAYS
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MY INSTAGRAM FEED ON FRIDAYS
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MY INSTAGRAM FEED ON FRIDAYS
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MY INSTAGRAM FEED ON FRIDAYS
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MY INSTAGRAM FEED ON FRIDAYS
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MY INSTAGRAM FEED ON FRIDAYS
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MY INSTAGRAM FEED ON FRIDAYS
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STOP SAYING HAPPY FRIDAY & YOU’LL BE…
FRIDAYFRIDAY
FRIDAY FRIDAYFRIDAY
FRIDAYFRIDAY
FRIDAYFRIDAY
FRIDAY FRIDAY
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Having something unique helps you break through the noise...
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HOW HAVING SOMETHING UNIQUE WORKS
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HOW BEING HUMAN WORKS
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A HOTEL THAT GOT MORE LIKES THAN PAULIE
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WHAT MAKES YOUR HOTEL UNIQUE?
1. The staff?
2. The location?
3. The history?
4. The rooms?
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Getting others to share your content helps you break through the noise...
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SHAREABLE CONTENT
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SHAREABLE CONTENT
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SHAREABLE CONTENT
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SHAREABLE CONTENT
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SHAREABLE CONTENT
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SHAREABLE CONTENT
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SHAREABLE CONTENT
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GETTING OTHERS TO SHARE YOUR CONTENT
Are there attractions or anything else you could feature to encourage them to share your content to their audience?
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Search engine friendly content helps you break through the noise...
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DISCOVERABLE CONTENT
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DISCOVERABLE CONTENT
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‘Evergreen’ content helps you break through the noise...
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EVERGREEN CONTENT
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4 practical social media tips...
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1
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YesSHOULD YOU BE ON EVERY SOCIAL CHANNEL?
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SEO
Ownership
WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
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WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
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WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
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WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
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WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
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REGISTER YOUR NAME!
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REGISTER YOUR NAME!
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REGISTER YOUR NAME!
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REGISTER YOUR NAME!
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Namechk.com
OWN YOUR HOTEL’S ‘VANITY URL’
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2
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STOP SAYING ‘FIND US ON FACEBOOK’
(Apart from on your website)
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HERE’S WHY
1. Launch Facebook2. Click into the search box3. Enter the business name4. Choose from the results
Find us on Facebook =
1. Launch a browser / Google2. Click into the search box3. Enter the business name4. Choose from the results
Searching on the internet =
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HERE’S WHY
Find us on the internet!(But businesses don’t do this… as it makes no sense!)
Saying ‘Find us on Facebook’is the same as saying:
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HERE’S WHY:Business indicating they’re on Facebook by showing the logo but not giving their Facebook web address, meaning you have to ‘Find them’:
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HERE’S WHY
But when you go looking for them… you can’t find them!
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3
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HAVE A CONTENT CALENDAR
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4
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MOST EFFECTIVE SOCIAL NETWORK
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MOST EFFECTIVE SOCIAL NETWORK
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#ONE OTHER SOCIAL ELEMENT TO OWN
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ONE OTHER SOCIAL ELEMENT TO OWN
# Make it relevant # Keep it short as possible
# Make sure nobody else is using it # Is it for a campaign or is it ongoing? # Try to make it conversational # Keep them to a minimum
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One final tip...
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Engaging Inspiring Entertaining Educational
MAKE YOUR CONTENT