should you break up with your recruitment marketing agency?

22

#RecruitingTech@SmashFly @MattCharney

© 2016 SmashFly Technologies33© 2017 SmashFly Technologies

Executive Editor & Head of Content

Recruiting Daily

@MattCharney

© 2016 SmashFly Technologies44© 2017 SmashFly Technologies 4

Should You Dump Your Agency?

#RecruitingTech


24%

32%

5.6%

48%

Projected YoY increase in

marketing spend, 2017

Source: Glassdoor, Constellation

Employers planning to

hire more recruiters in

the next year.

Source: SHRM, Social Media Today

Projected YoY increase in total

recruitment marketing spend, 2017

Employers planning

increase in overall hiring

in next year.

#RecruitingTech


Job Boards/Advertising

Recruitment Agency Costs

Recruiting Tools (e.g. sourcing, screening,

ATS, CRM)

Employee Referral Program

Recruiting Events

Employer Branding

Other

30%

22%17%

9%

8%

8%8%

Source: Hunt Scanlon

#RecruitingTech


$11.4 billion

$48 billion

Source: Lambay Consulting, Bersin by Deloitte

Projected 2017 Annual Recruitment Spend

Projected 2017 Annual Recruitment Ad Spend

#RecruitingTech


57% 35% 27% 27% 23%Competition for Talent

Limited

Budget

Small

Recruiting Team

Workforce

PlanningHigh Turnover

Employers report competitive differentiation is their biggest

obstacle for acquiring top talent in 2017

Source: Gallup Annual Hiring Survey

#RecruitingTech

© 2016 SmashFly Technologies1212© 2017 SmashFly Technologies© 2017 SmashFly Technologies

J Walter

Thompson Inside Hodes

(sold)

#RecruitingTech


• Reporting happens in real time, not on their time

• They focus on conversion, not vanity metrics

• You can always access your data

• They nurture and develop leads through targeting and segmenting

• They test and optimize instead of trying to own and spin results

#RecruitingTech


• The product goes beyond the application

and develop candidates instead of just

generating leads

• You have full visibility into what’s working,

what’s not and what you should change

• They’re true partners and push best

practices instead of product

• You know what you’re paying for

• The product UI/UX is better than MS DOS

#RecruitingTech

2424#RecruitingTech

should you break up with your recruitment marketing agency?

Marketing