how to be really, really attractive (on social media), by jen barnett
DESCRIPTION
How to be really, really attractive (on social media), presented at the Alabama Social Media Association on Nov. 13, 2013.TRANSCRIPT
How to be really, really attractive(on social media)
@freshfully
@freshfully
How to make your social media successful
• Be handsome• Be attractive• Don’t be unattractive
@freshfully
Fortunately, not everyone is attracted to the same things
@freshfully
So, how do you attract the right people?
brandbrand goalsgoals
mediamedia contentcontent
@freshfully
Attractiveness
brandbrand goalsgoals
mediamedia contentcontent
@freshfully
Brand: Who are you?
brandbrand goalsgoals
mediamedia contentcontent
@freshfully
Brand Values
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Goals: What are you trying to accomplish?
brandbrand goalsgoals
mediamedia contentcontent
@freshfully
Real business goals have $ attached
• Sell 10,000 cookies in December• Increase sales by 4%• Attain 95% customer satisfaction• Sell my business in 5 years for $10M• (Occasional exception: real charity)
@freshfully
Some of Freshfully’s goals
• Increase profitability by X%• Sell $X in 2013• Sell X franchises by 201X• Not go out of business... etc.
@freshfully
• Increase profitability• Sell $$$• Build a franchise proof of concept• Not go out of business... etc.
Each goal has its own audience
employees, vendors, customers
customers
investors, banks, gov’t
god?
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Our audience
• Customers• Employees• Vendors• Media• Investors/Banks• Government• God?
@freshfully
Freshfully Customers
• Women 25-54• Moms with kids• Avondale, Forest Park, Crestwood• Local food lovers
@freshfully
Media: Where are you talking to people?
brandbrand goalsgoals
mediamedia contentcontent
@freshfully
Let’s refresh (ha!)
• I’m trying to sell local food in a way that’s fun, healthier, egalitarian, simple, and fresh
• I’m trying to sell it to women 25-54• I’m going to talk to them on Twitter,
Facebook, Instagram, and Pinterest
@freshfully
Content: What are you saying?
brandbrand goalsgoals
mediamedia contentcontent
@freshfully
What attracts women 25-54
• easy recipes• cute barn animals• handsome farmers• information about local food• product information
@freshfully
@freshfully
Chickens in Sweaters
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Ways we attract women 25-54
• smart tips• content that makes them laugh• simple meal solutions• sharing both healthy foods and
“sometimes” foods• info that reinforces their choices• personal, vulnerable stories• quick responses to questions
@freshfully
Give yourself a MPAA rating
PG-13
R
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20-year-old women
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Getting through the Facebook filter
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Don’t show your content in an empty room
• Pinterest, Twitter, Instagram: follow your customers
• Facebook: run ads
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Your turn:
1. Outline your brand values2. Determine your goals & your audience3. Find out where your audience hangs out4. Serve content that they’ll love
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When all else fails...
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Questions?
• While you’re thinking of a question, look under your veggie box for a winning ticket.
@freshfully
This is me
Jen BarnettCEO of [email protected]
Downtown: 1914 3rd Ave N.Avondale + Cafe: 200 41st St S.Online: freshfully.com