How to be really, really attractive(on social media)

@jenbarnett

@jenbarnett

How to make your social media successful

• Be handsome• Be attractive• Don’t be unattractive

@jenbarnett

Fortunately, not everyone is attracted to the same things

@jenbarnett

So, how do you attract the right people?

brandbrand goalsgoals

mediamedia contentcontent

@jenbarnett

Attractiveness

brandbrand goalsgoals

mediamedia contentcontent

@jenbarnett

Brand: Who are you?

brandbrand goalsgoals

mediamedia contentcontent

@jenbarnett

Brand Values

@jenbarnett

Goals: What are you trying to accomplish?

brandbrand goalsgoals

mediamedia contentcontent

@jenbarnett

Real business goals have $ attached

• Sell 10,000 cookies in December• Increase sales by 4%• Attain 95% customer satisfaction• Sell my business in 5 years for $10M• (Occasional exception: real charity)

@jenbarnett

Some of Freshfully’s goals

• Increase profitability by X%• Sell $X in 2013• Sell X franchises by 201X• Not go out of business... etc.

@jenbarnett

• Increase profitability• Sell $$$• Build a franchise proof of concept• Not go out of business... etc.

Each goal has its own audience

employees, vendors, customers

customers

investors, banks, gov’t

god?

@jenbarnett

Our audience

• Customers• Employees• Vendors• Media• Investors/Banks• Government• God?

@jenbarnett

Freshfully Customers

• Women 25-54• Moms with kids• Avondale, Forest Park, Crestwood• Local food lovers

@jenbarnett

Media: Where are you talking to people?

brandbrand goalsgoals

mediamedia contentcontent

@jenbarnett

Let’s refresh (ha!)

• I’m trying to sell local food in a way that’s fun, healthier, egalitarian, simple, and fresh

• I’m trying to sell it to women 25-54• I’m going to talk to them on Twitter,

Facebook, Instagram, and Pinterest

@jenbarnett

Content: What are you saying?

brandbrand goalsgoals

mediamedia contentcontent

@jenbarnett

What attracts women 25-54

• easy recipes• cute barn animals• handsome farmers• information about local food• product information

@jenbarnett

@jenbarnett

Chickens in Sweaters

@jenbarnett

Ways we attract women 25-54

• smart tips• content that makes them laugh• simple meal solutions• sharing both healthy foods and

“sometimes” foods• info that reinforces their choices• personal, vulnerable stories• quick responses to questions

@jenbarnett

Give yourself a MPAA rating

PG-13 R

@jenbarnett

20-year-old women

@jenbarnett

Getting through the Facebook filter

@jenbarnett

Don’t show your content in an empty room

• Pinterest, Twitter, Instagram: follow your customers

• Facebook: run ads

@jenbarnett

Your turn:

1. Outline your brand values2. Determine your goals & your audience3. Find out where your audience hangs out4. Serve content that they’ll love

@jenbarnett

When all else fails...

@jenbarnett

Questions?

• Please watch for our new butcher shop, Bottle & Bone, coming soon to Uptown, featuring…

‣ Local, hand-cut meats‣ Craft beer & wine by the bottle, glass, or

growler‣ Charcuterie plates & sandwiches‣ Bacon Bar(!)

@jenbarnett

This is me

Jen Barnettjen@bottleandbone.com

@bottleandbone@jenbarnett (instagram: @jen.barnett)

bottleandbone.com