National League of Cities’Creative Transportation in Cities of All Sizes:

How to Be an InfluencerWith Your Stories

Local governments can and should be:

1.Their own media, and2.Hyper collaborative with

their community.

What’s Special About Arlington?

Influencing Media

Influencing Transit Agencies

Influencing Policy and Planners

A Roadmap to Storytelling That Won’t Break the Bank

• Compelling websites sell a lifestyle• Pick your social networks wisely• Find free contributors to help• Engage at events or hackathons • Engage thought leaders • Tell stories from research and data • Create locally and nationally relevant

messages and talking points• Use great photos – always• Make grass-roots calls to action• Hire a journalist