influencer marketing: how to discover the girl next door!
TRANSCRIPT
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Social Media Day San DiegoInfluencer Marketing: How To Discover
The Girl Next Door & Think Like An Influencer!
Brian Fanzo @iSocialFanz www.isocialfanz.com
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92% OF CONSUMERS TRUST ONLINE RECOMMENDATIONS FROM
PEOPLE THEY KNOW.
Nielsen
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BRAND ADVOCATES ARE 70% MORE LIKELY TO BE SEEN AS A GOOD SOURCE OF
INFORMATION BY PEOPLE AROUND THEM.
Nielsen
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THIS IS NOT NEW!
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How We As Consumers Shop
Build Relationships Communicate
IS NEW!
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If I had social media and posted on Facebook asking my friends what they wanted, they would have tweeted, snapped & live streamed me every detail & feature they’ve ever dreamed of!
- Millennial Henry Ford
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It’s time to…..
Who influences you? Who do you ask for recommendations?
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Today’s Influencers look more like….
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81% of US respondents indicated that friends' social media posts directly influenced their purchase decision.
Forbes
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54% of consumers agree that the smaller the community, the greater the influence.
Technorati
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3 Types of Influencers
Social Amplifier or Celebrity
Subject Matter Expert
Thought Leader
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NO influencer is the same!
So why measure & incentivize everyone the
same way?
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@iSocialFanz
The amount of influence someone has isn’t based on the
size of their community rather the TRUST they have with the
community!
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My Influencer Journey started in 2013..• 2013-2015 did 20+ events for brands that I
NEVER got paid for!
• Participated in up to 50 Twitter Chats weekly learning & telling my story!
• Hosted two twitter chats for 3+ years #SBizHour & #Cloudtalk
• Host Podcast #SMACtalk
• Been a guest on 40+ podcasts since Jan 2014
• 1800+ Live Streams in last 18 months
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Top 100 Content Marketing Influencers!
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N O B R A N D O R E V E N T I S W O R T H L O S I N G T H E T R U S T O F Y O U R C O M M U N I T Y !
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The skinny jean company found the right influencer for their success but wasn’t the right
FIT for the influencers community!
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Tools aren’t the problem! The Tools using them are the problem!
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Think Like An Influencer!
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#ShowUcare before you want the influencer to care!
Target those who influence the influencer to cut through the noise!
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Ok NOW WHAT…
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EVERYONE Wants to Feel Special!
Influencer Marketing is as EASY as:
• Asking your brand advocates to share!
• Allowing an influencer to take over your social accounts!
• Celebrating advocates on brand sites!
• Providing exclusive access to products & features
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Embrace Your Digital Eyeballs
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53% of online adults use video to research a recent
purchases
40% of millennials say YouTube Creators understand them better
than their friends!
Forester
YouTube CEO at Vidcon
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Remember: Nobody ever says when I grow up I want to be an Influencer!
But, Anyone can be the girl next door!