How to Create an

InfluencerMarketingCampaign

Influencers are people who have a voice within your industry andalready have established trust with an audience you want to reach.These influencers are able to persuade that audience with thecontent they create.

What is influencer marketing?

Influencer marketing is the process of finding and establishingrelationships with your target's influencers in order to expand thevisibility and trustworthiness of your brand.

Increase brandawareness andtrustworthiness

Generateleads

Reach your target audience and increasetrustworthiness considering consumers trustreal people more than branded content

Influencers' engaging andauthentic content increases traffic to yourwebsite and helps grow social followings

What are the benefits of influencer marketing?

Increasesales

Reach yourtarget market

Influencers share information about your brandwith their own large audiences, allowing you to

reach more consumers with less effort

Influencers can help communicateyour message more effectively and moveconsumers through the buying cycle

The first stepin the process of finding

who influences your audience isknowing what they are interested in.ForSight's Affinities™ tool allows you toidentify the interest segments of thepeople talking about your brand,giving you valuable insightsfor media and campaign

planning.

How do I get started?

We found that consumerstalking about Clif Bar onsocial media are morethan 1,000 times moreinterested in bicycling and311 times more interestedin marathons than thelarger Twitter population.

Affinities

ForSight allows youto discover who are the topinfluencers within any of your

audience's interest segments. Weexplored two interest segments

for Clif Bar: bicycling andmarathons.

Bicycling Segment

We found that some of the top influencers in the last month within the bicyclingsegment are: @nealrogers, @carltonreid, @AsEasyAsRiding, and @copenhagenize.

Marathons Segment

We found that some of the top influencers in the last month within the marathons segmentare: @RunningBecause, @dvisone, @halfmarathonmel, and @NoelPaine.

The next stepsConnect

and build a

Connect, interact,and establish a relationshipwith your selected and mostrelevant influencers to yourbrand on social media. Get them to create

content for your brand, askthem to review your products orservices, or/and incentivize usergenerated content with aproduct giveaway.

Compensateinfluencers in some way

(money, discounts, shotouts,etc) and be organized,responsive, and clearabout objectives.

relationship

consistent

creation

and stay

contentEncourage

Compensate

The influencer marketingfield is rapidly growing and can

play a critical role in your campaignsand social media strategies. ForSighthelps you to easily find your target'sinfluencers, while also providing

valuable insights abouttheir interests.

Interested inlearning more?

Click hereto schedule a

demo

crimsonhexagon.com

@crimsonhexagon