GOOGLE ANALYTICS

By: Ani Mol Baby

Contents

• Introduction• Types of web traffic• Why is Google Analytics important to your

website?• Adding Google Analytics to your site• Adding Conversion (Goals)

Introduction

• Google Analytics is a service provided by Google in order to monitor a website’s traffic.

• Launched by Google in November 2005.• Web traffic is the amount of data sent and

received by visitors to a website.

Types of Web Traffic

1) Direct traffic: When a user visits a website by specifying its explicit URL then, he is a direct visitor and such a traffic to that website is a direct traffic.

2) Organic traffic: When a website is being visited by a user after querying the search engine using keywords of his interest. One way to increase organic traffic to a website is through SEO (Search Engine Optimization).

3) Referral traffic: People who find your site through external links. For example, you publish a blog post which has a link to your website and if someone clicks on it and decides to follow that link, then that person is considered to be a referral visitor and the traffic so generated is referral traffic.

4) Social traffic: Gaining followers through various social medias such as facebook, twitter, blog posts, etc.

Why is Google Analytics Important to Your Website?

• Where your visitors are coming from – very important aspect if you’re targeting a specific audience.

• How your visitors found your website – this is very important in determining which of your efforts are paying off. It shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook), or from search engines.

• Web browsers were used by your visitors – knowing which web browsers your visitors used allows you to know on which browsers you should keep your focus on.

• What were the keywords used by visitors in the search engines to get to your website – this is very crucial for SEO. Knowing which keywords people are searching for to get to your site determines if you are on the right track.

Adding Google Analytics to Your Site Goto google.com/analytics. Click on Sign In

Select Google Analytics

If you already have an account then you could create a new account by selecting Admin then

Select create new account and then fill in the requested details accurately.

To add a new a new property to your existing account go to properties and select create new property

Fill in the details accurately

Select get tracking ID

Select the appropriate country and accept the terms of service

Copy the tracking ID

Paste the copied tracking ID

Copy the HTML code

Paste the code in edit HTML portion in Template portion before closing the head tag

To add analytics to your website maintained in wordpress, reach your site’s dashboard select editor from appearance. Copy and then paste the HTML code before closing the head tag.

(Shows 0 data as this is a newly added account)

(Showing data from previously added account)

Adding Conversion (Goals)

• Setting goal conversions is important in Google Analytics as it enables one to know how many visits to your website has been converted to your specified goal.

• For example, if reaching the contacts page of your site was considered to be a necessary goal then setting up a conversion for the same would let you know how many visitors to your site reached the contacts page or simply reached the goal.

Once you have decided and created the page which you want to set as ‘reached the goal’ for your website, select Goals in Conversions. Then select Overview

Select Set Up Goals

Select New Goal

Fill in the necessary details. Select from either template or custom. Then select continue

Specify the goal description and other requested details and then select continue

Specify the URL of the page of your goal page. Then select save.

THANKYOU