$1B+Annual Sales Driven
100M+Global Audience
Lifestyle Media Property Fashion Shopping Platform Monthly Subscription Service
I P AImmediacy Personalization Authenticity
Dramatic increase in Facebook video views
Video + Social
Snapchat is the next big thingYouTube has seen substantial, steady growth
IPA in Action
Personalization AuthenticityImmediacy
IPA in Action
Personalization AuthenticityImmediacy
3 Key Takeaways
I m m e d i a c y : Give it to them now and make the point fast
Pe r s o n a l i z a t i o n : Deliver each story as if you’re telling it one-on-one
A u t h e n t i c i t y : Speak their language and don’t be afraid to use native guides