how targeted should we get?
TRANSCRIPT
HOW TARGETED SHOULD WE GET?
Caitlin MitchellVice President, DigitalEMILY’s List
WHAT HAPPENS WITH SUPPORTERS AFTER THEY’RE IN
THE FOLD
@EMILYSLIST
@EMILYSLIST
@EMILYSLIST
THINGS THAT SHOULD WORK BUT HAVEN’T: REGIONAL TARGETING
@EMILYSLIST
THINGS THAT SHOULD WORK BUT HAVEN’T: REGIONAL TARGETING
@EMILYSLIST
THINGS THAT SHOULD WORK BUT HAVEN’T: DONORS AND NON-DONORS
@EMILYSLIST
A.
B
THINGS THAT SHOULD WORK BUT HAVEN’T: DONORS AND NON-DONORS
@EMILYSLIST
THINGS THAT SHOULD WORK BUT HAVEN’T: TIME OF DAY
@EMILYSLIST
WeekdaysWeekends
On the way to work
Lunch time
Not FridaysNot after 8 pm
Fridays!
WHAT WORKS: HIGHLIGHTING ACTION ON A PERSONAL LEVEL
@EMILYSLIST
WHAT WORKS: RECOGNITION AND GROUPING
@EMILYSLIST
WHAT WORKS: RECOGNITION AND GROUPING
@EMILYSLIST
WHAT WORKS: IDENTITY
@EMILYSLIST
WHAT WORKS: IDENTITY
@EMILYSLIST
TO SUM IT UP:
@EMILYSLIST
2016 brings us an unprecented amounted of data on our supporters and prospective supporters.But not all data is equal.
Data that acknowledges previous action, encourages membership, and provides identity can yield strong results.But don’t take it from me. Test wisely.
Questions?