Retail Spotlight

FutureFlowMedia

The Retail Industry Marketing ChallengeFrom high-margin luxury fashion and jewelry to budget household goods and pet products, today’s online and bricks and mortar retailers are being squeezed like never before to remain profitable. Success—in some cases survival—depends on cost-effectively growing your base of loyal, valuable customers. You have no tolerance for wasted marketing spend, just as consumers have no tolerance for noisy, irrelevant messages.

In such a crowded, competitive market, you need to quickly and efficiently home in on the right people and deliver relevant messages at precisely the right time. Like most retailers, your current media investments may be falling short because they lack accountability and are not sufficiently targeted. Or maybe you just need a greater volume of leads with a more solid ROI than your traditional tactics can deliver.

Hyper-Targeted Email Advertising

Improving Your Reach and Relevance at the Same TimeFuture Flow Media’s Hyper-Targeted Email Advertising helps retailers and their media agencies cost-effectively deliver targeted email advertising to eager recipients on a large scale. Our high-integrity database includes up to 150 demographic, psychographic, and behavioural data points for over 70 million permission-based subscribers. It enables you to instantly reach huge numbers of consumers with very specific profiles.

Our database is continuously compiled, enriched, and verified for freshness and accuracy using data from dozens of sources, including credit rating agencies, social media profiles, and many other public data sources. It gives you rifle-precision to target consumers based on:

• Location,age,gender,education,occupation,income,andretirementstatus,

• Maritalstatusandpresenceofchildreninthefamily,• Homeownership,decorating,renovation,andfurnishinginterests,• Leisureactivities,travelinterests,hobbies,healthandfitnesschoices,• Petownership,• Musicpreferences,• Consumerelectronicsownershipandinterests,• Onlinebehaviour:payingbills,shoppingforvariousproducts,and• Dozensofothercharacteristics

• Segmentandmodelyourmarket,• Targetbuyersinterestedinspecificproductcategories,• Testmarketdifferentsegments,products,and

messages,• Quicklygrowyourin-houseemailaddresslisttofeed

yourprospectnurturingprograms,• Reducecustomeracquisitioncosts,and• QuantifycampaignReturn-on-Investment.

• 100%emaildelivery,guaranteed• 50-100%greateremailopenandclickratescomparedtotraditional

lists:openratesaverage10-15%with1-2%clickrates.• Ourbest-in-classclientsenjoy20-25%openratesand3-5%clickrates

Measurable Campaigns that OutperformThe accuracy and freshness of our database, combined with our ability to precisely deliver your relevant messages to eager recipients results in superior, measurable campaign performance.

With such a detailed view of your prospects, we can help you:

Future Flow Media helps leading agencies and companies get the most relevant messages in front of audiences that are ready to buy. Our Hyper-Targeted Email Advertising is a new class of high-integrity, high-performance direct marketing that combines full-service consulting

expertise, a proven campaign optimization framework, and the world’s freshest, most targetable database of opt-in email addresses.

Find out more at www.futureflowmedia.com

FutureFlowMedia