how socio-demographic population data can help focus provision … · 2013-03-12 · may be...
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Experian Public.
How socio-demographic population data can help focus provision in local areas
David Nisbet, Experian Health Insight
2 © 2013 Experian Limited. All rights reserved.
Experian Public.
Experian data says:
- 26 - 35 years old - Single - Low financial stress - Head of household - 0 shares - Medium income and assets - LOR – Just over 1 year - Terraced
Customer insight Who are your patients?
Who are your patients?
What do they need?
How can we reach them?
David Nisbet
7 Cambridge Court
Loughborough Road
West Bridgford
Nottingham
NG2 7NN
Brings together
complex and extensive
data into a holistic
customer view
Over 400 other
pieces of
information
3 © 2013 Experian Limited. All rights reserved.
Experian Public.
Customer Insight What do we know about the services they need?
Who are your patients?
What do they need?
How can we reach them?
Low mental well-being Light smokers
High Internet use
High educational
attainment
Possible drug use
Like taking risks
Heavy drinkers
Concerned about environment
Sexual health services
Often see strangers in
the area
Use public transport
Noisy and rowdy
neighbourhoods
Maternity services
possibly needed
4 © 2013 Experian Limited. All rights reserved.
Experian Public.
How can we translate this insight into action?
Who are your patients?
What do they need?
How can we reach them?
7 Cambridge Court
Loughborough Road
Nottingham NG2 7NN
Out of hours services would
be welcome, due to busy
lifestyles
Internet use is very high
along with email and mobile
phone; these types are more
likely to self-serve
Attention grabbing “funky”
campaigns appeal to this time
poor Type
Possible incentives:
Art and exhibition tickets,
restaurant vouchers, free gym
passes, foreign film tickets
Concerns for the environment
and appeals to healthy living
could change behaviour
5 © 2013 Experian Limited. All rights reserved.
Experian Public.
How can we translate this insight into action?