how social advertising can help grow your business
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Campaign Objective
"Social media lead conversionrates are 13% higher than the
average lead conversion rate."
Campaign objectives can be broken down bysocial media platform, but similar features are
present for tracking. Conversions provide the bestopportunity to track the success of a social media
campaign.
- HubSpot
Types of Conversion Objectives
Checkouts: The number of conversions that happened onyour website as a result of your as. These conversion pixels
are placed on the "Thank you" page once a purchase hasbeen made.
Website conversions: The number of conversions thathappened on your website as a result of your ad.
Types of Conversion Objectives
Registrations: The number of times a registration wascompleted on your website as a result of your ad.
Leads: The number of new leads you acquired on yourwebsite as a result of your ad.
Key Web Page Views: The number of times a key pagewas viewed on your website as a result of your ad.
Adds to Cart: The number of times something was addedto a shopping cart on your site as a result of your ad.
Engagement Tracking
Referrals: where thesocial traffic originates
Landing pages: wherethe visitor lands after
clicking the ad
Conversions: prove whichsocial networks have the
most impact
User flow: determines whereusers come from and where
they go to after your site
CreativeImages on social media must be
captivating in order to attractcustomers. Quality photos and
original copy can make or breakyour social media campaign.
TargetingIdentifying who your target market iscan help you engage with them moreeffectively. With social advertising we
have the ability to segment targets intocategories and develop a unique social
media content strategy to find idealcustomers.