Content Marketing can help your Business

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Complete Social Media Analysis Report

• SocialAppsHQ.com believes that content Marketing has become one of the most powerful asset in social media marketing owing to the effectiveness in attracting and engaging the audience.

• Many social media marketers are trying to explore the strong potential of this comparatively new marketing  method to advertise and promote their brands on the social media. However, most of the marketers are still relying on other methods to promote their brands. Using social media mentions as proxy of the popularity, we have tried to analyze the true penetration of Content Marketing. The graph below shows the extent to which content marketing is being talked about.

• The high number of mentions for ‘content marketing’ online itself shows how much marketers are coveting for this relatively new marketing methodology. Be it any platform, facebook, twitter, linkedin, blog, content plays an essential role. The piece of content can be as small and as big as possible, Relevance and engagement however is the key to success.

• Statistically, Twitter has registered maximum mentions for content marketing but its effect is felt everywhere on the social media. Content marketing has acted as a catalyst to boost up the growth of many business manifold. Doing content marketing and doing it right are two different things. While marketing your product, it is important that you keep a note of certain essential factors that are directly related to a good marketing overview of your brand.

• Ann Handley, the chief content officer of MarketingProfs told SocialAppsHQ key facts to be kept in mind before we go ahead with content marketing. She said, “Have honest empathy for your customer. Be useful to them -- how can you help them? Shoulder their burdens? Ease their pain? Let your content be inspired by what’s real: What data do you have? What do you know about your market? Approach content as a commitment, not a campaign. And from there, tell your true story well.”

1. Know your Audience and be Relevant

• The content that you are using to promote your brand should be relevant to the product. It is important that the content is relevant and engaging and is targeted at consumers needs, not to get links and backlinks. It is recommended to first analyze and understand your target audience and then produce content accordingly. It is important that your write-ups have some kind of appeal that will lure a user to get attracted towards your blog/ content. It is a well known fact, ‘without audience, you got nothing’ and this keeps well in account with content marketing.

2. Assess topics that can be covered

• Relevance is one thing and reach is another. Just because your article is relevant doesn’t mean that it will be adopted. If the article is relevant to only a very small segment of people, chances are that you will get a critics award, not the popular choice award. When marketing, one cannot deny the importance of links and backlinks, which can only be achieved if your article has a wider audience. Focus on the KPIs but not at the stake of quality and relevance. An article that is relevant and can generate backlinks is the path to success. Hence, focus on selecting the right topic. If I write on social media, there are hundreds of topics to write on, but I need to select the one that will help me achieve my targets.

3. Create content

• After all the initial analysis and assessments, it is now time to actually create content. Although almost everything can be outsourced today, this does not guarantee the quality of the content. In order to effectively market your brand, Content quality is extremely crucial. Key points of the article should not be sidelined and be properly mentioned. A full power pact article has better chances of gaining acceptance.

4. Shareability

• After your article is created and the content has been posted on your website/blog, it is now time to market the content. Share it on social networking sites. To achieve the true purpose behind creating the content, links and backlinks, you need to ensure a good reach and social media runs on the premise of sharing. If I write an article on Social Ads, I can very well share the article on my blog, Facebook, Google+, Twitter, Linkedin etc as the article has relevant to nearly all the platforms

5. Promotion

• Once you have shared the article on social media, the job is only half done. Now you should focus on promoting the article to the target customers by social media campaigns like email marketing campaigns. Tying it all back to a smart email marketing campaign with drips and triggers to make it all seamless will really put you on the sustainable path to success. Once you have promoted  your content well, you can look out for other prospective customers.

If you keep this simple things in your mind, you  will surely have a better online presence and your  brand is sure to grow in the path of success.

Rajat Garg (CEO)rajat@socialappshq.com+91 995 808 3052www.socialappshq.com