how small businesses power through the big, bad world of branding

How small businesses power through the big, bad world of branding

© Knct Lab | www.knctlab.com

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• People have found ways to ignore stimulus being directed at them from all corners and the internet has acted as a great leveller for smaller brands to take on behemoth companies

• Granted, your resources as a small business are limited and the time you can invest in thorough branding is scarce. So how do you play in the big leagues?

• Here are some tips that you might find useful


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Know your customer’s decisions and how they arrived there

• Make potential buyers aware of their product but lose out on a purchase as buyers tended to drop them from their as they approached the decision to buy

• Gather as much detail about every aspect of people’s buying process – from researching to reading reviews to how they participated in online communities

• While you may not have the resources that a big company does at your disposal, you must find a way to understand your consumers through the entire process

• Start small, but intensive and move on from there


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Determine your touch-points and figure out how to use these to your advantage

• Determine where it is most strategic for you to cultivate your online presence

• Target demographics is big on Facebook, so design a campaign there

• This is the stage where you unleash your creativity and create situations where you pursue specific business outcomes. Whether it’s lead generation, brand-building or outright conversion, this is where you make it happen


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Allocate your resources accordingly

• Create strategic campaigns to run in all these touch point

• Ensure you use your human, financial and organizational resources to execute these campaigns


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Conclusion• The internet is a level playing field, and

there’s nothing a big company can do that a small one can’t on a smaller scale

• Hard work and dedication will see you through the hurdles


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Knct Lab Overview

• High performing digital marketing solutions provider

• End-to-end services from data analysis, market research to campaign implementation

• Google certified professionals• Experts across various functions:

advertising, paid media, creative, analytics, web design & development and marketing automation

• Located in Bangalore• Visit us at www.knctlab.com

http://www.knctlab.com/

how small businesses power through the big, bad world of branding

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