branding service businesses: how to stand out
DESCRIPTION
Branding a service business is different than branding a product business. Learn this one thing that will make all the difference to building a service brand that stands out and attracts clients!TRANSCRIPT
The 4 P’s
The 4 P’s which evolved from
Product Marketing…
is one of the most frequently used
Marketing Frameworks
In the 1970’s you could advertise Spam, Cigarettes, Mustangs. But it was Illegal to Advertise…Services!!!
Traditional Starting Point to Find Your Unique Value
Identify Target Market Pain Points…Then Create Messages to Solve the Problem
That One
Thing
Curly: Do you know what the secret of life is?
Mitch: No What?
Curly (holds up gloved index finger and says: “this”
Mitch: “Your Finger”
Curly: One thing. You stick to that and everything else doesn’t mean bleep.”
Mitch: That’s great But what’s that one thing?
Curly: That’s what you have to figure out.”
People don’t buy services, they buy belief. And they believe in people who believe… in what they’re saying.
An Example
Burning Problem: How to get Page One Google Rankings Fast!Option 1:Get Page 1 Google Ranking Fast with…Our proprietary 10 Point SEO System.
Option 2:Build a Sustainable SEO program that Works like the Energizer Bunny, with Our Proprietary 10 Point SEO System.
Target Market Needs Capabilities & Competencies
Competitor Positioning Brand Personality
Your Point of View/Purpose
3C Marketing Process:
5 Steps - But it all starts with
Discovering Your point of View or Your Purpose!
Thank-You
Debbie Josendale
3C Marketing Group LLC
www.3CMarketingGroup.com
888.333.3909