how russ ruffino got to 2.4 million in one month: intro
TRANSCRIPT
2.4 Million In One Month5 Steps To Becoming your own Traffic Expert
Russ Ruffino
My business started from referrals.
So I thought investing in marketing would be a viable choice.
I was dead wrong.
I hired the world’s first and
foremost social media experts: four of them
I generated $30,236 with this $61,423 investment.
To break it down: for each dollar I spent, I got back just about fifty cents.
The bottom line: Almost no one was buying.
I realized that everything I had focused on ME.
I talked about myself, my team, and how great I thought my product was.
So I reinvigorated my entire approach
to focus exclusively on the CLIENT’S needs.
What have I learned?
If you don't focus on your clients at every step of the way, your sales-funnel will fail.
Next time… Step 1 Understand the Problem