SHAFER VINEYARD’S CASUAL ELEGANCE

WIDSTRANDwww.widstrand.com

Collaborating with Napa client Shafer Vineyards and designer Michael Kavish, photographer Russ Widstrand produces engaging lifestyle images for the launch of Shafer’s new website and PR campaign.

RUSS WIDSTRAND CAPTURES AN EXPANSIVE NEW TASTING ROOM, SIX PRO MODELS, THREE BUSY VINTNERS, AND A SETTING SUN. SEE MORE AT SHAFERVINEYARDS.COM

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RUSS

PhotographerShafer Case Study

THE LOOK,

THE LIGHTING,

THE LOCATION.

Above, in-camera selective focus

was used to soften the lobby

interior and provide space for

copy.

The tasting room in action (right),

orchestrating models in multiple

directions and capturing the

moment.

More Shafer casual elegance

(lower right). When you have

models for 10 hours, how do you

make use of harsh noon light?

Shade and bounce.

Below, the perfect POV. The new

tasting room was scouted the

previous spring and later

photographed in peak fall color.

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All images ©2008 Russ Widstrand

THE SHAFER TEAM SPEAKS OUT..."Russ has become a trusted partner for Shafer projects that require top-level photography. His work exceeded our expectations and has helped to lift our brand's web presence. He's a pleasure to work with and a real pro."

Doug ShaferShafer Vineyards

“Russ' many strengths were evident in all aspects of the planning and execution of the shoot, delivering it on time and on budget. His discerning eye makes him one of the best shooters I've worked with in my 30+ years in business. Highly recommended.”

Michael KavishKavish + Kavish Design Group

TUCKER AND JOHN HDR COMPOSITE VINEYARD COMPOSITE

It’s a family affair at Shafer. They treat everyone like family.

New digital techniques optimize tonal ranges in extreme light situations like this nocturnal “beauty light” image.

Normally this hillside is in shade while the vineyards are in morning light. This was easily overcome with a photoshop composite.

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