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How LinkedIn Accelerated their Recruitment Strategy for Hypergrowth in Australia Henny O’Brien Talent Market Strategist Ngaio Spencer Customer Education Specialist

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How LinkedIn Accelerated their Recruitment

Strategy for Hypergrowth in Australia

Henny O’Brien

Talent Market Strategist

Ngaio SpencerCustomer Education Specialist

#intalent

Agenda

LinkedIn Australia – our growth at a glance

How we source top talent

Top tips and tricks on Recruiter

Measure your success!

Q&A

#intalent

Our growth in Australia

#intalent

0

200

400

600

800

1000

1200

1400

2010 2011 2012 2013 2014*

APAC Australia

LinkedIn in hyper-growth

LinkedIn

opens

Sydney

Office

Regional HQ

established in

Singapore.

Japan and HK

offices are

opened. India

continues to

grow.

x3 x3 x2 x1.5

LinkedIn

now has

10 offices

in APAC

So how do we source top talent at pace?

#intalent

Know WHERE to look

Define your addressable market.

Known as the size of the talent

market that is likely to have the

capabilities & experiences required

by your business.

#intalent

Know HOW to look for it

Would it surprise you to know that more

than half our (own) hires originate from

LinkedIn Recruiter?

Top tips and tricks

#intalent

LinkedIn on LinkedIn: our top tips

It all starts with your Profile

Take advantage of Advanced Search capability

Leverage your Internal Networks through Inside Opinion

Enrich your existing data with Custom Information

Keeping it organised with Projects

#intalent

It all starts with your profile

Photo

Name/

Headline

Summary:

Professional

Highlights

Rich Media

#intalent

Advanced Search – taking your searches to the next level

#intalent

Advanced Search – taking your searches to the next level

#intalent

Advanced Search – taking your searches to the next level

#intalent

Advanced Search – taking your searches to the next level

#intalent

Advanced Search – taking your searches to the next level

#intalent

Advanced Search – taking your searches to the next level

#intalent

Put an Alert on it!

Turn Reminders On/Off

Set Frequency of Email Alerts

Click to view new profiles

#intalent

Put an Alert on it!

Turn Reminders On/Off

Set Frequency of Email Alerts

Click to view new profiles

#intalent

Inside Opinion: leverage internal networks

#intalent

Inside Opinion: leverage internal networks

#intalent

Collaboration: enrich your data with tags, status and custom information

#intalent

Collaboration: enrich your data with tags, status and custom information

#intalent

Collaboration: enrich your data with tags, status and custom information

#intalent

Collaboration: enrich your data with tags, status and custom information

Select relevant profiles

#intalent

Projects: all your candidate information in one place

#intalent

Projects: all your candidate information in one place

#intalent

Projects: all your candidate information in one place

#intalent

Projects: all your candidate information in one place

#intalent

Projects: all your candidate information in one place

#intalent

Projects: all your candidate information in one place

#intalent

Feedback and review: sharing profiles

1. Select your preferred Project

2. Tick profiles you wish to share

3. Click the Share Button

4. Search for your Hiring Manager

#intalent

Feedback and review: sharing profiles

1. Select your preferred Project

2. Tick profiles you wish to share

3. Click the Share Button

4. Search for your Hiring Manager

Measure your success

#intalent

Recruiter usage: analytics

#intalent

Recruiter usage: analytics

#intalent

Recruiter usage: analytics

#intalent

Recruiter usage: analytics

#intalent

Your success:

If you can’t measure it, you can’t manage it!

Days

Visited

Searches

Performe

d

Profiles

Viewed

InMails

Sent

InMail

Respons

e %

Sourcer 15-20 100 100-200 75-100 20%+

Full-Cycle

Recruiter

8-15 50 50-100 25-100 25%+

Executive

Recruiter

5 10 25-50 10-20 30%

#intalent

The choice is yours…

#intalent

Now what do you

think?