creating value for millions, starting with nothing - learning hypergrowth from issuu and conferize...
DESCRIPTION
Held at the #Emprendus conference October, 2013, Monterrey by Martin Ferro-Thomsen, CEO and Co-Founder of Conferize & Co-Founder of IssuuTRANSCRIPT
conferize
Learning hypergrowth from Conferize & Issuu
Creating value for millionsstarting with nothing
with Martin Ferro-Thomsen CEO & Founder, ConferizeCo-Founder, Issuu
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1. Intro 2. ABC for Entrepreneurs3. Closing remarks4.Questions
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Agenda
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Intro“a startup”
Search RepeatableBiz Model
Execution
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Intro
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Introconferize
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“ Software is eating the world Marc Andreessen
Marc Andreessen, Why software is eating the world
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10 % 90 %
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100 %
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OK! ... but how?
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Becoming a “TED”for all conferences
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ABC for Entrepreneursconferize
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A.Idea B. Team C.ProductD.MarketE. Funding
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ABC for Entrepreneursconferize
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Idea
1. Ideas are worthless (without action)2. Don’t bother with NDAs, patents, trademarks3. Get your idea into as many minds as possible
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ABC for Entrepreneursconferize
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Idea
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Idea
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ABC for Entrepreneursconferize
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Team
1. Find the others2. Diversity to beat complexity3. Equity as an instrument4.Cliff and vesting
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ABC for Entrepreneursconferize
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Team
Hell is other
people
Your most importantdecision!
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ABC for Entrepreneursconferize
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Product
vs.
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ABC for Entrepreneursconferize
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Product
1. Mature tech vs. bleeding edge2. Recruiting3. Design driven vs. user driven4.Data vs. innovation
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ABC for Entrepreneursconferize
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Product
Illustration by Jesper Vestergaard, Conferize
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Product
MinimalViable Product
Eric Ries, The Lean Startup
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ABC for Entrepreneursconferize
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Market
1. Be realistic about your stage2. Don’t market. Create Word of Mouth3. Provide unique value ➭ Automate/scale
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ABC for Entrepreneursconferize
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Market
Crossing the Chasm, Geoffrey Moore
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Market
Niche
Crossing the Chasm, Geoffrey Moore
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Market
The Long Tail, Chris Anderson
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Funding
1. Don’t do it2. Wait as long as possible3. Choose the right capital partners4.Capital is an instrument5. Venture capital is changing
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How will your fund your idea?
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AlwaysBeCool
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What motivates you?Life vs. work
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Paul Graham, the process
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Mihaly Csikszentmihalyi, Flow
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Closing remarks
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Final lesson ...
Steve Branson shining Guy Kawasaki’s shoe with his sleeve
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