how google ad grants, adwords & analytics can help you achieve your organization’s objectives
TRANSCRIPT
Christopher Whalen
How Google Ad Grants,
AdWords & Analytics can help
you achieve your
organization’s objectives
Organizational objectives
Organizational objectives
KPIs
Organizational objectives
KPIs
Google Analytics goals
Google Ad Grants
Google Ad Grants
Link AdWords to Analytics
Google Ad Grants
Track at least one
conversion goal
Google Ad Grants
Set all bids to $2
Google Ad Grants
Create a shared budget
Google Ad Grants
Create automated rule:
Pause keywords with
CTR < 1%
and > 200 impressions
Google Ad Grants
Build a campaign for each
keyword territory
Google Ad Grants
Create tightly-themed
ad groups
Google Ad Grants
Remove duplicate
keywords
Google Ad Grants
Write 3 ads per ad group
Google Ad Grants
Use
+broad +match +modifier
and [exact match]
keywords
Google Ad Grants
Add negative keywords
Google Ad Grants
Use ad extensions
Google Ad Grants
Use {KeyWord:Insertion}
in
ad headlines
Google Ad Grants
Write Ads in Title Case
Google Ad Grants
End first line of ad
description with a
punctuation mark.
Google Ad Grants
Location targeting:
UK or worldwide?
Google Ad Grants
Ad rotation:
optimize for conversions
Google Analytics
Google Analytics
Set up goals
Google Analytics
Create an unfiltered view
Google Analytics
Create a filter to exclude
internal IP addresses
Google Analytics
Review which users have
access to the account
Google Analytics
Set time zone and
currency
Google Analytics
Track (internal) site
search
Google Analytics
Set up ecommerce
tracking
Google Analytics
Revise the
default channel grouping
Google Analytics: default channel grouping
Google Analytics: revised channel grouping
Google Analytics
Use multi-channel funnels
Google Analytics: multi-channel funnels
Google Analytics: multi-channel funnels
Google Analytics
Tag your links with
campaign parameters
Google Analytics: tag your links
Google Analytics
Name your account,
properties and views
clearly
Google Analytics
Own your data
Google Analytics
Use Universal Analytics
tracking snippet
Google Analytics
Use Google Tag Manager
Google Analytics
Add annotations
Google Analytics
Create custom
dashboards and reports
for specific audiences
Google Analytics
Set up alerts
Any questions?
Get in touch
Christopher WhalenSearch and Analytics Manager
T: 01608 811 942
F: facebook.com/christopher.whalen
T: twitter.com/domeheid