how effective is your face-to-face engagement? · live marketing objectives, messaging and target...

How effective is your face-to-face engagement?

Transform your exhibition return on investmentExpo Stars work with you worldwide to maximise your exhibiting success

at tradeshows, conferences and congresses. Drive more qualified leads from

your next exhibition and transform your return on investment. Learn about

our professional booth staff, attendee engagement strategies and exhibitor

education programmes.

Since 2007, we have staffed and

managed over 3000 projects in over

100 cities across 53 countries. We have

honed our experience across major

international exhibitions including

CES, Mobile World Congress, Drupa,

FESPA, IBC, NAB, Gulfood, Arab

Health, Pharmapack, Big 5, ICE,

Totally gaming and many more.

Our purpose is to make a real difference and

achieve success for our clients and staff. Our

multi award winning approach to doing business,

is founded on simplicity and honesty. We try

to understand your business and exhibiting

objectives first, and only then create a compelling

attendee engagement strategy, tailor training

to your team’s needs, and allocate professional

staff to your project to elevate your exhibiting

performance to another level.

About Expo Stars

T: +44 (0)161 834 9478 | E: [email protected] | W: www.expostars.com

We have staffed and managed over 3000 projects in over 100 cities across 53 countries.

“ Your team very quickly learned what to say to each group to see if there was a fit and get them to engage with us. As a result, our sales folks were able to invest their time with qualified prospects and develop real opportunities” Microsoft Convergence, Atlanta

Professional booth staff

• Doyouwanthighlyskilledandenthusiasticboothstaffthatcanproactively attract engage and qualify visitors into hot business leads?

• Doyouwantpeaceofmindthatyouwillhave24/7supportduringyourexhibition wherever your event is in the world?

• Doyouwanttoworkwithanexperienced,professionalagencythathasstaffed over 3000 exhibitions worldwide?

People buy from people, so the success of your

exhibition is down to the quality of your booth

staff. They are your most valuable exhibition asset:

engaging passers-by and educating them on your

business. Their purpose is to attract more people

and qualify them to ensure your sales team target

the most valuable prospective customers.

Wherever you are exhibiting in the world, we

ensure your stand is staffed with highly qualified,

experienced professionals, handpicked from our

global team of over 2500 people and fully trained

in your company.

Our staff categoriesCAT 1 Booth Hostesses, Promotion Models,

Brand Ambassadors

CAT 2 Engagers, Lead Generators, Crowd

Gatherers, Demonstrators, Sales

CAT 3 Presenters, Moderators, Interpreters.

Contact us to hire an Expo Star for your next exhibition.


Attendee engagement strategies

• Howareyougoingtoattractattendees to your stand and qualify them into valuable sales prospects at your next event?

• Howwillyoudifferentiateyour exhibit booth from your competitors?

• Howwillyoumeasureyourexhibiting results and know if you have achieved your ROI?

Ensuring you have a well thought out engagement

strategy for your exhibition or live marketing event,

that is in line with your overarching business growth

strategy, is vital.

Our consultancy service helps you identify and

engage your target audience, compel your prospects

to want to do business with you after the event, and

measure your exhibiting results.

Our service includesStrategy Review: We review your exhibiting/

live marketing objectives, messaging and target

audience to ensure your strategy is developed with

return on investment at its core.

Activity Plan: We create your attendee engagement

strategy, helping you quantify how many people

you need to engage and qualify to deliver your sales

targets and help you create a compelling follow-up

plan.

Measurement: We give you a report that

summarises booth activity, prospect contact details

and ranks their interest in your products and

services. We’ll advise on software and processes

to streamline prospect conversion and create

efficiencies.

Contact us for a free initial consultation.

“ Just wanted to thank you again for your hard work. You all were terrific! Thanks for all your reflections, suggestions, ideas, and most of all, your wonderful personalities that made our whole experience so special! ” HP Discover, London


Exhibitor education

Our personalised, Exhibitor Education Programmes

are designed to help your clients develop results

focussed exhibition strategies.

Learn how to upskill your stand staff to be able

to engage visitors, generate qualified sales

leads effectively and enjoy the whole exhibiting

experience.

Our proven process to maximise your exhibiting ROI We focus on three key elements: a clear strategy,

delivering a cohesive and memorable stand

experience and placing the right staff in the right

roles. We’ll help your exhibitors:

• Clarify your objectives and ensure your strategy

is on track to deliver and measure results

• Differentiate and enhance your brand

• Understand the role of each team member, set

personal objectives and create activity plans

• Engage and qualify attendees into sales prospects

within 2 minutes of meeting them

• Identify the attendee’s buying authority and

potential buying reasons

• Learn positive body language techniques to

engage attendees

• Understand an attendee’s mindset when they are

visiting exhibitions and why they buy

• Create a compelling reason to motivate prospects

to see you again after the event

• Build a valuable new business pipeline and

extend the long term impact of the show.

Contact us to learn more about our education programmes.

• Upto70%ofCompaniesdonothave a pro-active face to face engagement strategy.

• Upto94%ofCompaniesdonotknow - or did not measure - what results they got from their last event.

• 85%ofexhibitingsuccessisdownto how your stand staff performs on the show floor.

“ I didn’t know what to expect but enjoyed it thoroughly. I have always been at exhibitions operating the way ‘we have always done it!’ Now I feel confident enough to try and change the way we work ” Manager, British International Freight Association


Global exhibition support

Contact us to learn more about our education programmes.


“ We are very pleased with the hostesses, they always arrived on time and were smiling and engaged with both the clients and the visitors ” Gastech 2018

Here at Expo Stars we offer our services all over the world spanning across 100 cities in 53 countries.

We represent local staff who speak fluent

English plus the local language and many of our

staff are multilingual.

Wherever you are exhibiting, you can rely on

an Expo Star to help you maximise your return

on investment.

Engage with us to learn how we can help take your

exhibiting to the next level.

+44 (0)161 834 9478

[email protected]

expostars.com

how effective is your face-to-face engagement? · live marketing objectives, messaging and target...

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