how does social media matter?
DESCRIPTION
For SC IPMA Meeting.TRANSCRIPT
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Curtis R. Rogers, Ed.D., Communications Director
How does social media matter?
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• Get a free library card• Online
articles and newspapers• eBooks• Free Wi-Fi
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Quick survey Does your organization use Facebook? Twitter? YouTube? LinkedIn? Flickr? Pinterest? Others?
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66% of online adults… As of February 2012, 66% of online
adults use social networking sites. You can find more social networking
stats at http://www.pewinternet.org
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How is social media changing your industry?
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Social Media Do’s and Don’ts –
Why does this matter?
Friend your boss or colleagues
Share personal opinions about your workplace or coworkers
Leak confidential work related information
Stay logged in all day (unless you’re in PR)
Waste time or get distracted
Don’tUse for work related research
Understand your social media policy
Promote or share work related resources
Learn how to use social media effectively
Communicate with followers, *friends and *family
Do
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Discussion What unique ways has your organization
used social media?
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Social Media Policies Does your organization
have a social media policy?
Make it a separate policy or part of employee handbook.
Don’t reinvent the wheel!
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Steps to developing a Social Media Policy
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5 places to promote your social media presence
1. On your organization’s web site – FRONT PAGE!
2. On your organizations’ about us page.
3. In your emails4. On your other social
media accounts – link back
5. On print materials and signage
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Learning Exercise
Think about Social Media, the communities you serve, and your organization.
In small groups, take ____ minutes to discuss: How to make social media more effective for your
organization. When you get back to work, what are your next
steps?
There will be time to volunteer your results!
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Resources available from the SC State Library or your local public library
Doing social media so it matters by Laura Solomon Cracking the new job market : the 7 rules for getting
hired in any economy by R. William Holland. Social media analytics : effective tools for building,
interpreting, and using metrics by Marshall Sponder. Mining the social web by Matthew A. Russell. The social media survival guide : strategies, tactics,
and tools for succeeding in the social web by by Deltina Hay.
ROI of $ocial media : how to improve the return on your social marketing investment by Guy Powell, Steven Groves, Jerry Dimos.
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THANK YOU!Curtis R. Rogers, Ed.D., Communications [email protected]