how digital marketing experience can improve leadership development (video link in description)

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Redefining Leadership Development for Digital Future @centrallyhuman CentrallyHuman.com

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Page 1: How Digital Marketing Experience can Improve Leadership Development (video link in description)

Redefining Leadership Development for Digital [email protected]

Page 2: How Digital Marketing Experience can Improve Leadership Development (video link in description)

Disruption of Business & Leadership Development

Started in Digital Marketing

Page 3: How Digital Marketing Experience can Improve Leadership Development (video link in description)

Massive Challenges1) Brand New Profession

2) Converging Generations

3) Constant Change

4) Demanding Business Expectations

5) Deluge of Data and Technology

Page 4: How Digital Marketing Experience can Improve Leadership Development (video link in description)

•Over56%oforganizationsarebeingdisruptedbydigitalizationofbusiness,technologyanddata(Deloitte)•Only 30%ofemployeessatisfiedwithfuturecareeropportunitiesattheirorganizations(CEB)•46%oftransitioningleadersunderperform(CEB)•Almost66%oforganizationswillfaceaninternalskillsshortageinthenext3–5years (CEB)•73%ofheadsofHRdonotplantoaddmanagementlayersbackintotheorganizationinthenext5years(CEB)

Source:Deloitte,CEBGlobal“TheNewPathForward”

We’re at an Inflection Point

Page 5: How Digital Marketing Experience can Improve Leadership Development (video link in description)

The Solo Rock Star Leader Isn’t Relevant

Anymore

Page 6: How Digital Marketing Experience can Improve Leadership Development (video link in description)

Reality: Connections, Change, Complexity

AccordingtoaCEBresearchstudy,overthelast3years:•57%increaseingeographicallydispersedworkplaces•50%increaseinmatrixorganizationalstructure•76%increaseintimespentfindingandreviewingdata•60%ofemployeesreportmorethan10peopleinvolvedinday-to-daywork•50%increaseinrelianceonotherstogetworkdone

Source:CEBGlobal“MeasuringEnterpriseContribution”

Page 7: How Digital Marketing Experience can Improve Leadership Development (video link in description)

Individuals:EmbraceUniqueApproach

Networking:EffectiveTeam

Work&Collaboration

Data:Decision-Making&Insights

EFFECTIVELEADERSHIP

DEVELOPMENT

Page 8: How Digital Marketing Experience can Improve Leadership Development (video link in description)

6 Ways to Develop New Leaders 1. Promote&ValueIndividual’sUniqueLeadershipStyles

2. Coach,don’tManage3. HireforCapacity,notCapability,andThenTrain4. EmbraceTransparency5. BeaPurpose-DrivenLeader6. Re-Define&Re-MeasureLeadershipwithEnterpriseModel

Page 9: How Digital Marketing Experience can Improve Leadership Development (video link in description)

The New Leadership Paradigm