5 REASONS WHY CONTENT REPURPOSING IS GREAT FOR LINK BUILDING

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One of the biggest sins in the content marketing world is working super hard to create a piece of content and using it only once.

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The same goes for link building: if resources are only used once and then burned. This presentation answers a couple of questions on how

to squeeze every last bit of juice from your existing content.

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!

What is content repurposing anyway?

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And an animation into a podcast episode…

The most frequent case of content repurposing

is turning a blog post into a presentation.

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And a presentation into an animation.

Some people prefer text, others videos, and other would like to listen to their content on their way to work.

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Content creation for link building or marketing purposes is a heavy task on it’s own. With repurposing, the return

of investment of each word goes up, and so will the numberof links back to your site

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Number of visitors:

123,456

1. It’s easier to get published

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It’s easier to get published by an order of magnitude if you pitch to bloggers with an interesting infographic or animation.

1. It’s easier to get published

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1. It’s easier to get published

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Bloggers who find their inboxes full of guest posts requests will react much more positively to an infographic or

a video in the pitch.

Mailbox

1. It’s easier to get published

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To give you an example, I was asked to write this blog post on LinkBird after we published our infographic on content

repurposingon Slideshare.

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2. Get do-follow links which improve your SEO

2. Get do-follow links which improve your SEO

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Many multimedia aggregators allow do-follows links in the description.

https://youtu.be/Rb0UmrCXxVA

2. Get do-follow links which improve your SEO

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Also remember that links in the PDFs are clickable!

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3. It’s Google-safe to repurpose

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Google knows where any given text appeared for the first time and will treat all other copies as less important

3. It’s Google-safe to repurpose

https://youtu.be/Rb0UmrCXxVA

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This doesn’t happen with presentations, videos, animations, webinars, podcasts, etc.

3. It’s Google-safe to repurpose

3. It’s Google-safe to repurpose

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Google will NOT penalize you for posting the same presentation on multiple sites.

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You can post your presentation in a great number of presentation hubs and still get links and traffic back without

running into problems

3. It’s Google-safe to repurpose

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Think about it this way: for example, when looking for video content, people around the world use their most convenient site.

A person in the U.S. will use YouTube. But people in China will most probably type “Youku” or “Tudou” in their browsers.

3. It’s Google-safe to repurpose

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4. Blog posts don’t go viral. Infographics and

animations do

4. Blog posts don’t go viral. Infographics and animations do.

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When was the last time you’ve seen a viral blog posts all over your Facebook timeline? Can’t remember? Neither do I.

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4. Blog posts don’t go viral. Infographics and animations do.

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It’s mostly animations, infographics, and images that go viral.

4. Blog posts don’t go viral. Infographics and animations do.

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Adding visual aids makes content more share-able and will get you more traffic.

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5. You already own a huge collection of content!

5. You already own a huge collection of content!

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Repurposing it as new formats can literally multiply your content base a couple of times

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Neil Patel makes a great point for updating old posts and giving them new life either through repurposing or adding new

content.

5. You already own a huge collection of content!

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Don’t know what repurposing is?

It’s transforming your existing contentinto new,excitingformats

Justlike our

post aboutdictating becomethis presentation.

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