repurposing - social media day miami
TRANSCRIPT
The Missing Link
The Secret to Repurposing for
Social Media Pros
How to Plan What to Say, When to Say it, and Where to Say it ONLINE
LisaDSparks.com
@LisaDSparks
I make the Internet
Simple for Savvy
Businesses
Recycle That *ish!
Recycle That *ish!
The Key Tactic:
Re-Purposing
Scheduling
Strong Core
1500-Word Blog Posts
Lots of Bullet Points
Several Numbered Lists
Highlighted first sentence in paragraph
Conversational Style
Meme Images
Meme Images
Meme Images
Use Canva.com
Here’s an
example
Plan for what
you’ll say online.
Here’s what one looks like:
Month January February March
Sales Goal $5,000 $5,000 $5,000
Topic
Why copper is
better than PVC
for enduring
plumbing system.
Prepare pipes for
spring.
Preventative
maintenance for
your plumbing
system.
Emotional
Selling
Proposition
I’m smart. I’m prepared. I’m prepared.
Core Blog and/or
Pulse Article
Title
What Your
Plumber May Not
Be Telling You ...
Add this one
element to your
spring cleaning
list - now!
Don’t Make the
Mistake They All
Made ...
EmailQuick blurb on
copper
Two emails in a
month on pipe
prep.
Two emails on
avoiding
plumbing trouble
graphics and
memes on benefits
of copper pipes.
4 graphics
representing
pipe prep
2 graphics on
prevention
Twitterdaily tweets from
core article
use FB graphics
and tweet one-
liner for each
quick video and
one-liner
Core Blog Article
Take one blog article and give it
multiple lives on other social
media platforms.
Core Blog Article
Build the article with multiple
uses in (the back of your) mind.
from Blog to Email
Create 2 to 4
emails from the
blog article.
from Blog to Email
Make it a short
teaser of the blog
piece.
from Blog to Email
Include a link
back to the blog
page containing
the core article.
From Blog to Facebook
Create 8 Facebook
memes or graphics
based on the core
blog article.
From Blog to Facebook
Link back to the
core blog article.
From Blog to Facebook
Include the
Facebook graphic
on the page with
your blog post.
From blog to Twitter
Break out the core
article into at
least 10 tweets.
Blog AND Linkedin Pulse
Use one of the
Facebook graphics
as a Pulse graphic.
Blog AND Linkedin Pulse
Copy and paste the
blog content into
LinkedIn Pulse.
Blog AND Linkedin Pulse
Include a link
back to your blog.
From Rent to Own
You’re Renting Your Online
Presence on Twitter and Facebook.
From Rent to own Online
Use your
repurposing
of content for
From Rent to own Online
getting contact
info ...
From Rent to own Online
from your
Facebook friends
and followers
From Rent to own Online
and Twitter
followers.
Goals for Content
Keep financial goals in mind as you
create your core blog post.
Goals for Content
Ask yourself, “How does this
relate to my financial goals.”
topics for blog Posts
Lean on your Target Audience Profile.
topics for blog Posts
Tap into the challenges
of your target audience.
Emotional Sales Proposition (ESP)
ESP is what your audience says to
themselves about their challenges.
Emotional Sales Proposition (ESP)
Focus on supplying only
solutions as much as possible.
Example of ESP: Stress-Free
I want a stress-
free spring at
home.
Example of ESP: Avoid Trouble
I hate home repair
and want to make
sure I don’t have
to fix anything.
the wrap Up!
Make your focus connecting with the ESP
of your audience and leveraging your
following on social media.
Lisa D. Sparks
LisaDSparks.com
I make the Internet
Simple for Savvy
Businesses
"Aber Recycling" by Calum Hutchinson - Own work. Licensed under Public Domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Aber_Recycling.jpg#/media/File:Aber_Recycling.jpg
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