how big is facebook really?
DESCRIPTION
Facebook has 1.28 billion active users. But how big is that, really? This fun and informative presentation gives you a fuller picture of what 1.28 billion looks like, and tells you how to take advantage of those numbers. We compare Facebook to 4 other top social media sites and give you an idea of how useful 1.28 billion people can be. So, how big IS Facebook, really?TRANSCRIPT
Really?
How Big is
As of April 23th, 2014, Facebook has...
1.28 billionactive users
But how big is that, really?
Let’s compare it to the other
top social media sites...
TwitterTwitter’s user-base (of approximately 230 million) is less than 1/5th that of Facebook.
Google +Google+, with 540,000 active users (the second-most) still has
Google Facebook
less than half the number of Facebook.
With 277 million active users, LinkedIn is still less than a quarter the size of Facebook.
Myspace (just for fun)
As of October 2013, Myspace had 36 million users - less than 1/35th of Facebook.
Let’s compare it to some other
stuff…
If you stretched every Facebook user head to toe, they would go to and from the moon
2.8 times
317,962,000 - USA247,424,598 - Indonesia
202,492,000 - Brazil186,326,000 - Pakistan
143,700,000 - Russia127,140,000 - Japan
63,705,000 - UK
= 1,288,749,598
Facebook’s user-base is equivalent to the population of the USA, Indonesia,
Brazil, Pakistan, Russia, Japan and the United Kingdom combined.
If every Facebook user was a dollar, there would be enough
money to give every man, woman and child in
Zimbabwe 100 dollars each.
Zimbabwe
The Great Pyramid of Giza (the largest pyramid in the world) is
made up of about 2,300,000 bricks.
If Facebook users were bricks, you could make
556 Pyramids of Giza
But what are all those people
good for?
AdvertisingAbout 111.5 million people in the U.S. watched
Superbowl XLVII - making it the most watched event in U.S. television history.
A 30 second ad spot during Superbowl XLVII cost 4
million dollars.Or, to put it another way, $133,300 per second.
AdvertisingIf you wanted to reach 111.5 million people
with Facebook Ads, it would cost $55,750 (assuming a CPM of 50 cents).
This is less than 1/70th of the cost of a Super Bowl
Ad
Advertising
Approximately 103 million people log
onto Facebook in the U.S. every single day.
This means that every single day on Facebook there are more possible ad
impressions than there were for Super Bowl XLIII.
It costs advertisers about $32 to reach 1000 people with Newspaper Ads. It costs $8 to do it with radio and about $2.75 (on average) with Google Adwords.
Facebook Ads cost 25 cents to reach 1000 users
Advertising
Newspaper
Radio
Google Adwords
Facebook AdsTV
Magazine
Cost of Reaching 1000 People
Sourceshttp://pando.com/news/facebook-has-over-a-billion-monthly-active-mobile-users/
http://moz.com/blog/1-dollar-per-day-on-facebook-ads
http://www.census.gov/popclock/
http://bleacherreport.com/articles/1945417-super-bowl-ad-costs-latest-info-on-cost-of-2014-super-bowl-commercials
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/6/#.U2LaAq1dV5E
and, of course, Wikipedia
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