really - you want me to recruit using facebook?
TRANSCRIPT
Intuit Proprietary & Confidential
Really? You Want Me To Recruit Using Facebook
@ghouston @intuitcareers – Intuit – June 2014
Intuit Proprietary & Confidential
With 850m Facebook Users
…recruiters must figure out how to engage
A 2012 survey of more than 2,000 adults conducted by Glassdoor and Harris Interactive found:
• 52% trust friends and family when making job decisions
• 14% trust reviews
• 5% trust a company's website
• 2% trust the company's recruiters
Intuit Proprietary & Confidential
If Candidates Are Living In Social
Facebook now has more than 1 billion users
Facebook had 43% of referral hires compared to 41% from LinkedIn
…you can guarantee recruiters will live in social
Intuit Proprietary & Confidential
Recruiters & Candidates Are Struggling
…between personal and professional use of Facebook
Intuit Proprietary & Confidential
If Candidates Share Too Much
…will it hurt their chances of finding a job?
Intuit Proprietary & Confidential
Facebook Privacy Settings Can Help
Control your privacy settings:
• Public (Everyone)
– Search for me
– Send me a message
– Education
– Work
– Websites (if appropriate)
– Bio and Favorite quote (if appropriate)
• Friends Only
– Birthday (never include year)
– Religious views
– Political affiliations
– Photos
– Videos
– Wall Posts
• Review Apps
Intuit Proprietary & Confidential
Facebook Profile Looks Like LinkedIn
Example of great Facebook resume
http://www.stevepratt.com/wp-content/uploads/2008/12/sabrina-saccoccio-resume.pdf
What Are Your Skills
Think Keywords
List Your Websites
About Me –highlight what
you do
Add job search
Intuit Proprietary & Confidential
Facebook Profile For Friends Show More
…but still be careful what you post
Intuit Proprietary & Confidential
Brand & Search - Facebook Groups
Many are open groups with visible walls
Intuit Proprietary & Confidential
Facebook Search - Friends
http://www.facebook.com/find-friends/
Intuit Proprietary & Confidential
Facebook Search – Candidate Campaigns
Pay attention to ads on the side – candidates are talking
Intuit Proprietary & Confidential
Corporate Branding – Facebook Page
Find new ways to engage with potential candidates
Intuit Proprietary & Confidential
And Make Sure You Engage
Social means you need to have a conversation
Intuit Proprietary & Confidential19
Get Your Employees Engaged
Applicants really want to hear the employee’s viewpoint
Recruiter posted
7 employees responded
Intuit Proprietary & Confidential
Facebook Pay Per Click Campaigns
Targeted marketing opportunities – job titles, competitors
Facebook: 79 applies
LinkedIn: 20 applies
Intuit Proprietary & Confidential
Looking For Work? Facebook Resumes
27
http://humancapitalleague.com/socialweb/12264
Intuit Proprietary & Confidential
How To Learn More About Intuit Careers
Join:
Facebook: - www.facebook.com/intuitcareers
Intuit Careers LinkedIn Company Page:
http://www.linkedin.com/company/intuit
LinkedIn Group Intuit Careers: http://www.linkedin.com/groups?mostPopular=&gid=2435394
YouTube: - www.youtube.com/intuitcareers
Slideshare.net: www.slideshare.net/intuitcareers
Follow:
@intuitcareers – Intuit Careers Twitter ID
@ghouston – Gail Houston – Intuit’s Social Media Program Manager / Recruiter
@leslie12002 – Leslie Mason – Intuit’s Marketing Recruiter