how are brands using content marketing?
Post on 17-Oct-2014
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Presentation from #EcommForum in London about content marketing in the retail sector.TRANSCRIPT
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How are Brands using Content Marketing?#EcommForum – 2nd May 2013
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What is Content Marketing?
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94% of UK marketers use content marketing
http://www.slideshare.net/CMI/content-marketing-in-the-uk-2013-benchmarks-budgets-and-trends
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64% plan to increase content marketing budgets
http://www.slideshare.net/CMI/content-marketing-in-the-uk-2013-benchmarks-budgets-and-trends
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Who does your content target?
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How are brands using content?
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Integrate offline & online channels
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Let your audience participate
http://fashionfinder.asos.com/
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Tell your brands story
https://www.airbnb.com/annual
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Tell your customers story
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Build a following with your own social voice
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Stand out by using new technologies
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Let your products do the marketing
http://www.nike.com/us/en_us/c/nikeplus-fuelband
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Leverage wider audiences
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Be agile…
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Be quick…
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Be prepared to adapt!
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Content is all about the audience you can influence
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Online media has changed…
£5,000 advertising spend at £0.50 per click = 10,000 visits
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Or…
$4,500 creative video campaign = 10m+ views
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Rather than paying to promote average content…
Just create the best content!
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