ho, ho, holy sh*t: preparing for holiday/seasonal web traffic & email delivery

How To Prepare For Seasonal Web Traffic & Email Delivery IncreaseJosh VerrillDirector Of Revenue Acquisition

Mike VeilleuxDirector Of Message Management Product

http://www.linkedin.com/company/dyn

http://www.facebook.com/Dyn

http://twitter.com/dyninc

http://www.youtube.com/dyninc

Holiday/Seasonal Traffic Webinar @dyninc @jverrill @mikeveilleux

Your Presenters

Josh VerrillDirector Of Revenue Acquisition

[email protected] | @Jverrill

Mike VeilleuxDirector of Message Management [email protected] | @MikeVeilleux






2012 Holiday Spending: Facts & Firsts

Over $40 billion spent online, 14% increase over 2011.

Over $1 billion was spent on Black Friday online.

In-store sales are dropping, while online sales are

growing.

Internet Retailer 500: 1.1 million minutes of downtime =

$866 million in potential revenue lost.

/ The Numbers






Graph Goes Here






/ The Numbers

• Established in 2007

• Created by eBay

• 2nd Monday in

December

• $1.3 billion in sales






/ The Numbers

The Big Daddies

• Alpha/Omega of

holiday shopping

season

• Combined $2.4

billion in sales

• Most important time

to stay available






Managed DNS for Performance

/ Holiday Considerations - Performance

Direct correlation between speed and revenue

Optimized for speed and resiliency

Advanced traffic management options






Same performance needs

Image load time

Link redirects for click tracking

Landing pages

/ Holiday Considerations - Performance






DNS Redundancy

/ Holiday Considerations - DNS






Load Balancing







Traffic Management







Deliverability

/ Email

Hitting the inbox!

• Bounces

• Blocked Mail

• Spam / Junk Folder

• Gmail tabs






/ Deliverability

Deliverability = Hitting the InboxTypes of Filtering: Content & Reputation

Reputation is key

IPs and Domains






Don’t forget your list maintenance

Plan to match customer expectations

Double check your authentication

Seasonal Unsubscribe

Prep for the Season

/ Email






Don’t burn out your list

Continue to A/B Test

Teasers in your email will drive engagement

Use offers as way to grow your list

Promotional Email

/ Promotional Email






/ Promotional Email

• Mobile friendly for

travelers

• Reminders about shipping

• Make life simple!

Travel Season






/ The Numbers

75% on average






/ Transactional Email

• Help capture lost revenue!

• Send multiple reminders

• Send first reminder within hours

Shopping Cart Reminder Emails






Transactional Email• Invoices

• Receipts

• Triggered

Prepare for extra

load.

Take advantage of

extra marketing

space, up to 30%!

/ Transactional Email

Common Trend:

Building reputation redundancy:

x






• Don’t Run!• Always fall back to most engaged users• Consult a Deliverability Specialist

Email Disaster Recovery

/ Disaster Recovery

• Don’t forget ramp up new IPs

• Make sure Feedback Loops are working

• Monitor common Blacklists

More tips:






Wrapping It Up

/ How To Prepare For Seasonal Web Traffic & Email Delivery Increase

Evaluate your DNS strategy for load resiliency

Evaluate your DNS strategy for global performance

Ensure your Email will hit the inbox

Evaluate your Email redundancy plan

Take advantage of Shopping Cart Abandonment Emails

Take advantage of marketing space within transactional

email






/ The Numbers

The $40 billion

pie!






Dyn.com/Content-Hub

/ How To Prepare For Seasonal Web Traffic & Email Delivery Increase






Questions?

Josh VerrillDirector Of Revenue Acquisition

[email protected] | @Jverrill

Mike VeilleuxDirector of Message Management [email protected] | @MikeVeilleux





ho, ho, holy sh*t: preparing for holiday/seasonal web traffic & email delivery

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