Fact

File

Products New items come into stores every day

Clothes [ Women ] [ Man ] [ Children ]

Accessories

Home accessories

Cosmetics

Product policy

Quality of products

Number of quality tests

Tested for nickel

Strict safety requirements for children

clothes

Tests:

► Washing

► Flammability

► Buttons and details

► Chemicals

► Zips

► Etc.

H&M Conscious

Sustainable

Fashion

Organic

materials

Recycle

materials

Provide

fashion for

conscious

customers

Choose and

reward

responsible

partners

Be ethical Be climate

smart

3Rs Use natural

resources

responsibly

Strengthen

communities

Vision Continue expanding

Be more ”Environment-friendly”

Make a good workplace for employees

To offer people trendy clothes for cheap price

Business strategy Price-competitiveness

Very efficient management of

production & logistics

Effectiveness in market research

Internet-marketing

The world of H&M

41 markets

in figures

Asia

China

Hong Kong

Japan

Singapore

South Korea

Europe Austria

Denmark

Belgium Croatia

France

Czech

Republic

Finland

Germany

Greece

Hungary

Ireland

Poland

Italy

Luxembourg

Romania

Netherlands Norway

Slovenia Portugal Russia Slovakia

Spain

Sweden

Switzerland Turkey United

Kingdom

Middle East & North Africa

[ Bahrain ] [ Egypt ] [ Israel ]

[ Jordan ] [ Kuwait ] [ Lebanon ]

[ Morocco ] [ Oman ] [ Qatar ]

[ Saudi Arabia ]

[ United Arab Emirates ]

North America

USA

Canada

87000 employees

The collections are

created centrally by

around 100 in-

house designers

together with buyers

and pattern makers.

H&M does not own any

factories, but

instead buys its

goods from around

700 independent

suppliers, primarily

in Asia and Europe.

H&M has about 16

production offices around

the world, mainly in Asia

and Europe.

Finance 2010

Revenue SEK 126.97 billion

Operating income SEK 24.66 billion

Profit SEK 18.68 billion

♥8,611,289 fans on Facebook

♥565,689 followers on Twitter

Future prospects Expansion

Opening new stores

[ 10 - 15 % per

year ]

Potential for

expansion into new

markets

Multichannel

operations

Developing new

product areas

Obstacles

Raw materials inflation

Competition from cheaper rival

companies and private label

Expansion prospects

Best business locations

Analysing customers

continuously

Emphasis on quality

Environmental developing

Social media [ Facebook,

Twitter, YouTube etc.]

Opening new online shops

Catalogue sales

Future plans

In turn of 2011/2012 H&M is planning to launch online shop in the USA (the largest market)

To open online shops to countries where they are not opened yet

H&M is going to strenghthen their position even more

Planning to expand in all markets which are expected to be the largest expansion markets:

• China

• United Kingdom

• USA

Information sources

• http://www.businesswire.com/news/home/2011

0624005485/en/Research-Markets-HM-Hennes-

Mauritz-AB-Retailing

• http://about.hm.com/gb/abouthm/factsabouth

m/ourmarkets__bestlocation.nhtml

• http://www.eyemag.se/core/main.php?&SITEID

=9b139&PROJECTNR=4170&

• http://about.hm.com/gb/press/pressreleases

/corporate/financepressrelease.ahtml?press

releaseid=604535&nodeid=336

• https://www.facebook.com/hm

• http://twitter.com/#!/HM

• http://en.wikipedia.org/wiki/H%26M

THANK YOU Group 5

Nguyen Viet Dung

Ita Petrika

Meeri Martti

Emmi Lemmetty