Download - H&m presentation biz_english
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Fact
File
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Products New items come into stores every day
Clothes [ Women ] [ Man ] [ Children ]
Accessories
Home accessories
Cosmetics
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Product policy
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Quality of products
Number of quality tests
Tested for nickel
Strict safety requirements for children
clothes
Tests:
► Washing
► Flammability
► Buttons and details
► Chemicals
► Zips
► Etc.
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H&M Conscious
Sustainable
Fashion
Organic
materials
Recycle
materials
Provide
fashion for
conscious
customers
Choose and
reward
responsible
partners
Be ethical Be climate
smart
3Rs Use natural
resources
responsibly
Strengthen
communities
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Vision Continue expanding
Be more ”Environment-friendly”
Make a good workplace for employees
To offer people trendy clothes for cheap price
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Business strategy Price-competitiveness
Very efficient management of
production & logistics
Effectiveness in market research
Internet-marketing
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The world of H&M
41 markets
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in figures
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Asia
China
Hong Kong
Japan
Singapore
South Korea
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Europe Austria
Denmark
Belgium Croatia
France
Czech
Republic
Finland
Germany
Greece
Hungary
Ireland
Poland
Italy
Luxembourg
Romania
Netherlands Norway
Slovenia Portugal Russia Slovakia
Spain
Sweden
Switzerland Turkey United
Kingdom
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Middle East & North Africa
[ Bahrain ] [ Egypt ] [ Israel ]
[ Jordan ] [ Kuwait ] [ Lebanon ]
[ Morocco ] [ Oman ] [ Qatar ]
[ Saudi Arabia ]
[ United Arab Emirates ]
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North America
USA
Canada
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87000 employees
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The collections are
created centrally by
around 100 in-
house designers
together with buyers
and pattern makers.
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H&M does not own any
factories, but
instead buys its
goods from around
700 independent
suppliers, primarily
in Asia and Europe.
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H&M has about 16
production offices around
the world, mainly in Asia
and Europe.
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Finance 2010
Revenue SEK 126.97 billion
Operating income SEK 24.66 billion
Profit SEK 18.68 billion
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♥8,611,289 fans on Facebook
♥565,689 followers on Twitter
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Future prospects Expansion
Opening new stores
[ 10 - 15 % per
year ]
Potential for
expansion into new
markets
Multichannel
operations
Developing new
product areas
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Obstacles
Raw materials inflation
Competition from cheaper rival
companies and private label
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Expansion prospects
Best business locations
Analysing customers
continuously
Emphasis on quality
Environmental developing
Social media [ Facebook,
Twitter, YouTube etc.]
Opening new online shops
Catalogue sales
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Future plans
In turn of 2011/2012 H&M is planning to launch online shop in the USA (the largest market)
To open online shops to countries where they are not opened yet
H&M is going to strenghthen their position even more
Planning to expand in all markets which are expected to be the largest expansion markets:
• China
• United Kingdom
• USA
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Information sources
• http://www.businesswire.com/news/home/2011
0624005485/en/Research-Markets-HM-Hennes-
Mauritz-AB-Retailing
• http://about.hm.com/gb/abouthm/factsabouth
m/ourmarkets__bestlocation.nhtml
• http://www.eyemag.se/core/main.php?&SITEID
=9b139&PROJECTNR=4170&
• http://about.hm.com/gb/press/pressreleases
/corporate/financepressrelease.ahtml?press
releaseid=604535&nodeid=336
• https://www.facebook.com/hm
• http://twitter.com/#!/HM
• http://en.wikipedia.org/wiki/H%26M
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THANK YOU Group 5
Nguyen Viet Dung
Ita Petrika
Meeri Martti
Emmi Lemmetty