hj umar ali hj abdullah, acting ceo november 2011 telekom brunei berhad a way forward to the future...
TRANSCRIPT
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HJ UMAR ALI HJ ABDULLAH,ACTING CEO
NOVEMBER 2011
TELEKOM BRUNEI BERHAD
A WAY FORWARD TO THE FUTURE BUILT ON BROADBAND
(TELBRU PERSPECTIVE)
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• The sole fixed-line telecommunication provider in Brunei Darussalam
• The leading service provider for Internet and Fixed Broadband services
• Also a leading service provider for leased lines and data services
• Owns 50% of B-mobile, the first third-generation or 3G cellular phone
operator in Brunei Darussalam.
• Provides a comprehensive portfolio of services that include voice, data and
internet services over fixed and wireless platforms
Fixed Line Fixed Broadband
Operator
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OUR CORE BUSINESSES
Full spectrum of Fixed line and IP-based Voice services ranging
from prepaid to postpaid
Wholesales with international and local carriers and overseas
cable investment
Varieties of Fixed Broadband, Internet & Multimedia services
Various options of Data Services, such as IPLC, Local
leased circuit, VPN, etc
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5
Data
Broadband
Consumer lifestyle changes is impacting fixed voice: fixed not seen as interactive mobile (privacy, SMS) used in preference to fixed social media emerging as a communication mode that doesn’t require verbal
conversation fixed viewed as a “contingency” or “back-up”
VoIP seen as one of the key drivers for falling fixed voice.
BRUNEI MARKET OVERVIEW
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• Evolution of bandwidth hungry Internet applications and online contents
changes the market landscape on how user uses Internet
• Over-The-Top (OTT), P2P download and Gaming, Streaming, online interactivity &
Transaction, Social Media, etc, are some of the few drivers of these demand
• Such Paradigm shift results in surge demand for high bandwidth access, which
inherently increase the cost in providing the service to cater for such demand
Broadband
Data
BUT, DEMAND OF HIGH SPEED BROADBAND INCREASING…
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SERVICE EVOLUTIONS
ModemModem
3GMobile
3GMobile
VDSL LTE
VDSL LTE
ADSL 2+ADSL 2+
ADSLADSL
FTTHFTTH
New services demand for higher bandwidth capacity
100mbps
1.0mbps
0.1mbps
10mbps
HOME OF THE FUTURE
Unified Communications3D HD TVHDTVInteractive TV
Digital TVInternet TVInteractive ShoppingIPTV
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FTTH as THE WAY & STEP FORWARD - TO MONETISE BROADBAND & VOIP AND DRIVE TOWARDS CONVERGENCE
TO PENETRATE INTO THE VERTICAL MARKET WITH CONVERGENCE SERVICES
TO OFFER MORE VALUE TO THE MARKET WITH VALUE-ADDED BUNDLING AND PACKAGING INITIATIVES
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WHAT IS FTTH?
1. Fibre-To-The-Home (FTTH) is the technology that uses fiber optic cable
instead of copper cable to deliver telephone & broadband services
2. The benefits are:
• File download and upload in second for quicker back-up or sharing and
transferring of files with others
• Faster internet browsing experience including streaming high-
definition video or contents
• Improved business services such as high definition video conferencing
• Able to support future OTT services that require high bandwidth
• To cater for Full-blown cloud computing services
• Support future National Data center
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TELBRU NETWORK EVOLUTIONTELBRU NETWORK EVOLUTION
19991999
RaGAM21 Nationwide SDH
network20042004
NGN 20062006
Metro-E (IP Based)
20112011FTTH &
WiMAX/LTE
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OUR BACKBONE
Point-to-pointPoint-to-pointPDHPDH
Point-to-pointPoint-to-pointPDHPDH
Self-healing RingsSelf-healing RingsSDHSDH
Self-healing RingsSelf-healing RingsSDHSDH
Metro-EthernetMetro-EthernetMetro-EthernetMetro-Ethernet
CapacityCapacity
19951995 20002000 20082008
565Mbps 565Mbps
2.5Gbps 2.5Gbps
10Gbps 10Gbps
Seamless SwitchoverSeamless Switchover
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OUR ACCESS NETWORK
ADSLUp to 8Mbps
Pre-ADSL2Mbps
Dial-up56.6kbps
ADSL2+Up to 24Mbps
FTTH75Mbps
LTE30Mbps
Paradigm Shift in Internet Paradigm Shift in Internet
application & usage behaviorapplication & usage behavior
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High Technology/ Industrial Park
VideoSource
Mobile Voice & Broadband
Office Buildings
Internet
VAS server
FTTH NETWORK IN BRIEF
VOIP Gateway
Data Center
Cloud Computing
FTTH BusinessBroadband
FTTH Consumer Broadband
Residential Areas
FTTH ACCESS NETWORK
FTTH ACCESS NETWORK
METRO-ETHERNETMETRO-ETHERNET
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100%
NATIONWIDE COVERAGE WITH MIXED TECHNOLOGY FOR A COST-EFFECTIVE REACHABILITY
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CURRENT PHASE 1 - ROLL-OUT IN BRIEF
Area Madang
Homepass
Capacity14,828
Area Gadong
Homepass
Capacity14,377
Area Central
Homepass
Capacity9,778
AreaSungai
Liang
Homepass
Capacity2,565
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PANAGA BEDB HOUSING
• No. of Houses – 2,000 (Occupancy as at Nov 2011 – 1,800)
• Trial period commencing 17th October 2011 until 31st January 2012
• Total no. of active users as of 18th Nov 2011 is 251 out of 272 applications
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IPTV - To create product stickiness, increase ARPU, value-added
proposition, interactivity, increase broadband penetration
FTTH – POTENTIAL PRODUCTS
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Video Conferencing/Video calls – Fixed mobile convergence, Fixed & Mobile video calls targeting mass marketing, Value-added proposition & increase usage & ARPU
E-Campus – Seamless internet access in a private wireless network. Targeting schools, institution, Universities and Enterprises with multiple branches
FTTH – PRODUCTS
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CLOUD COMPUTING – Low CAPEX and OPEX, Data access anywhere & anytime, fast to market.
DATA CENTRE – Disaster Recovery for regional enterprises, content providers hosting, improve internet surfing experience with Internet exchange, Cloud computing platform, targeting global market
FTTH – PRODUCTS
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INTERACTIVE TERMINALS – Optional terminals for video calls between mobile and fixed network. LCD screen terminal can be used for pushing advertising. Customer can have the option to receive ads with discounted month rental or free usages.
FTTH – POTENTIAL PRODUCTS
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FTTH – POTENTIAL PRODUCTSE-HEALTH – Provide high bandwidth infrastructure to cater for high resolution graphic and online consultation
E-EDUCATION – To provide remote classroom and live online education
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VARIOUS BUSINESS MODELS
Partnership & Bundling with
System Integrator, CCTV, IPVPN
service provider
TV & computer, Gadget and
retailer shop.
Content & Multimedia
service Provider
Application developers
Mobile Operators,
RSP, Telco, OGN
(eGovt), etc
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Family Fixed & Mobile BundlingFamily Fixed & Mobile Bundling
cheaper calling for buddies
cheaper calling for buddies Group callingGroup calling
PACKAGING & PRICING CONCEPTS(CROSS-BUNDLING)
• Value propositionValue proposition
• LoyaltyLoyalty
• Increase usageIncrease usage
• Improve collectionsImprove collections
Discounted rental for bill payment on
time
Discounted rental for bill payment on
time
Incremental discount with no. of years of patron
Incremental discount with no. of years of patron Video calls
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Basic Package $x
per month
VOD $x per title
Valid for 48 hours
VOD $x per title
Valid for 48 hours
Ala-carte Premium
Channels from $x
per month
Ala-carte Premium
Channels from $x
per month
VOD Sharing with Social
Network $x per title
Valid for 48 hours
VOD Sharing with Social
Network $x per title
Valid for 48 hours
PACKAGING & PRICING CONCEPTS(IPTV or OTT)
View channels
across all devices
View channels
across all devices
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THANK YOU
TELEKOM BRUNEI BERHADNOVEMBER 2011