creative hiring tactics along the candidate journey [webcast]
TRANSCRIPT
Creative Hiring Tactics
Along The Candidate Journey
February 24, 2016
Welcome to
“Creative Hiring Tactics Along The Candidate Journey”
The webcast will start momentarily.
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Sankar Venkatraman
Global Product Evangelist
Linkedin.com/in/sankarvenkatraman
Suzanne Tran
Sr. Marketing Manager
Linkedin.com/in/suztran
Hi! It’s nice to meet you.
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Today’s Agenda
#hiretowin
You’ll learn:
1
About the
candidate journey
(4 stages)
2
Candidate insights
& pain points
(at each stage)
3
Recruitment / hiring
tactics at each stage
(with examples)
4
How to use
LinkedIn hiring tools
(free + paid)
Are you presenting at a breakout session?
Make sure your title slide is the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the slide
that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout that
you want.
Keynotes &
general
sessions
Innovation
breakout track
Data & Metrics
breakout track
Talent Brand
breakout track
Talent
Management
breakout track
Leadership &
Strategy
breakout track
Pipeline &
Recruitment
breakout track
title title title title title title title
The Candidate Journey.
What is it?
1
The 4 stages in a candidate
journey
2
Insight about targeted
candidates at each stage
3
Recruitment / hiring
tactics at each stage
(with examples)
4
How to use LinkedIn’s
free and paid hiring tools
What is a Candidate Journey? The experiences that job seekers and candidates go through throughout their job hunting.
• Exploring channels to find
and learn about opportunities
and general information.
What is a Candidate Journey? The experiences that job seekers and candidates go through throughout their job hunting.
• Exploring channels to find
and learn about opportunities
and general information.
• Candidate interest is piqued
and prompts them to conduct
further research about your
company and opportunities.
What is a Candidate Journey? The experiences that job seekers and candidates go through throughout their job hunting.
• Exploring channels to find
and learn about opportunities
and general information.
• Candidate interest is piqued
and prompts them to conduct
further research about your
company and opportunities.
• Your recruitment marketing
efforts have been successful and
the candidate has made the
decision to apply to your job.
What is a Candidate Journey? The experiences that job seekers and candidates go through throughout their job hunting.
• Exploring channels to find
and learn about opportunities
and general information.
• Candidate interest is piqued
and prompts them to conduct
further research about your
company and opportunities.
• Your recruitment marketing
efforts have been successful and
the candidate has made the
decision to apply to your job.
• Finally, the candidate has
accepted the offer and has
been hired.
57%
Discovery = Awareness
Attraction = Research
Application = Desire
Hired = Decision
Candidate journey
Are you presenting at a breakout session?
Make sure your title slide is the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the slide
that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout that
you want.
Keynotes &
general
sessions
Innovation
breakout track
Data & Metrics
breakout track
Talent Brand
breakout track
Talent
Management
breakout track
Leadership &
Strategy
breakout track
Pipeline &
Recruitment
breakout track
title title title title title title title
Candidate Insights & Pain Points
1
The 4 stages in a candidate
journey
2
Insight about targeted
candidates at each stage
3
Recruitment / hiring
tactics at each stage
4
How to use LinkedIn’s
free and paid hiring tools
Candidate Insights & Pain Points Candidate Journey Map
Emotional level
Candidate Insights & Pain Points Candidate Journey Map
Emotional level
Candidate Insights & Pain Points Candidate Journey Map
Emotional level
Candidate Insights & Pain Points Candidate Journey Map
Emotional level
Candidate Insights & Pain Points Candidate Journey Map
Emotional level
Candidate Insights & Pain Points Candidate Journey Map
Emotional level
Candidate Insights & Pain Points Candidate Journey Map
Emotional level
Are you presenting at a breakout session?
Make sure your title slide is the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the slide
that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout that
you want.
Keynotes &
general
sessions
Innovation
breakout track
Data & Metrics
breakout track
Talent Brand
breakout track
Talent
Management
breakout track
Leadership &
Strategy
breakout track
Pipeline &
Recruitment
breakout track
title title title title title title title
Recruiting & Hiring Tactics
1
The 4 stages in a candidate
journey
2
Insight about targeted
candidates at each stage
3
Recruitment / hiring
tactics at each stage
4
How to use LinkedIn’s
free and paid hiring tools
Using LinkedIn’s Free and Paid Hiring Tools
Recruiting & Hiring Tactics Discovery Stage Ideas
Emotional level
1
2
3
Start by posting your job on job boards
• LinkedIn Job Slots (bit.ly/LNKDjobslots)
• LinkedIn Job Posts (bit.ly/LNKDjobpostings)
Build a informative job description
• Guide (bit.ly/7jobdescriptiontips)
• Checklist (bit.ly/2016_SMB_Toolbox)
Leverage your employee’s network
• Work with Us Ads (bit.ly/LNKDWWUads)
Free
Paid
Paid
Improve Your Job Description Use checklists and guides to ensure you have an informative job description
A resource full of tips and tricks to help you build an
irresistible job description
7 Tricks for an Irresistible Job Description
1
A resource full of checklists, templates, tips,
and more!
The Ultimate Hiring Toolbox (2016)
http://bit.ly/7jobdescriptiontips http://bit.ly/2016_SMB_Toolbox
Free
Job Slots vs. Job Posts Post your job and automatically recommend the right job to the right candidate
Job Posts
Job Slot Job Post
Promote unlimited jobs in 1 “slot” for any
amount of time within 12 months. Unlimited
edits and interchangeable jobs.
Promotes just 1-job posting with minimal
modifications. Post for 30-days.
Posting time Up to 12 months 30 days
Interchangeable jobs posting X
Data ownership (personal vs. company account)
X
Cost $1500 / Job Slot (more cost efficient)
$200 - $500 / Job Post
2
Paid
Job Posts & Job Slots Post your job and automatically recommend the right job to the right candidate
2
Target top candidates Harness all the power of LinkedIn’s data to promote your
jobs to just the right candidates.
Feature Jobs on homepage Attract new prospects with personalized job postings
qualified candidates will see right on their homepages.
Feature Jobs on Career Page Get the word out about great new jobs on your company’s
Career Page so prospects can easily find your jobs.
Paid
Feature Jobs on Jobs homepage Get the word out about great new jobs on your
company’s Career Page so prospects can easily find
their way to you.
Reach candidates in their inbox Want to take your job posts further? Amplify your reach
by contacting the right candidates right in their inbox.
Promote Jobs in LinkedIn Search App Then, get the visibility you need in the LinkedIn Job
Search App - so you’re sure to be seen by candidates
who are actively searching for jobs.
Job Slots and Posts 2
Paid
Work With Us Ads Leverage your employee’s network & attract more top talent to your
company by putting job ads right on your employees LinkedIn profiles
1 2
3
Get seen when candidates research or connect with
one of your employees.
Reach passive talent based on action
Displaying personalized job ads to every viewer. 50x higher click-through rate compared to traditional
ads, driving interested professionals to your jobs,
Career Page, and other destinations
Feature your most relevant jobs Strengthen your talent pipeline
3
Paid
Recruiting & Hiring Tactics Attraction Stage Ideas
Emotional level
1
2
3
Promote content that showcases your culture
• Company Page (bit.ly/createacompanypage)
• Career Page (bit.ly/LNKDcareerpages)
Post updates regularly
• Status Update (bit.ly/About_Company_Updates)
• Sponsored Updates
Find and message the right candidates
• Recruiter (bit.ly/LNKDrecruiters)
• InMail
Paid
Free
Free
Paid
Paid
Free
Paid
Recruiter: Search Gain access to more search results
1
Paid Free Paid Account Free Account
Zero in on top candidates Apply search filters to cut through to the best
1
Paid Free Paid Account Free Account
Contact candidates with InMail messages
150 InMails / mo. + mass mail + templates 1st degree connections only
Patrick smith
Katy Homanick
Lou Binder
Followers are 2x more likely to respond to an InMail
2x
1
Paid Free Paid Account Free Account
Company Page Build a presence for your business on LinkedIn
Resources
① Create a Company Page
bit.ly/createacompanypage
② Optimize your Company Page
bit.ly/companypagetips
Benefits
① Tells your company story
② Engages followers
③ Share career opportunities
④ Builds credibility and trust
⑤ Creates a strong brand
2
Free
Career Pages Personalized experience just for candidates
Paid: Career Page Free: Company Page
1
Acme
ACME
Founded in 2003, ACME is the largest mobile phone device manufacturing company,
headquartered in Silicon Valley. ACME is trusted by over 1,000 global mobile device carriers
and is a Fortune 500 company.
With over
2
Paid
Free Paid
Career Pages Personalized experience just for candidates
2
3
4
Use LinkedIn data to personalize your audience's
experience based on who they are, what they do, and
more.
Personalized for your audience Bring your employer brand to life Get your jobs out to more people
Let your employees tell the story of your company culture,
business, or who you’re looking for in video testimonials.
Feature your job posts right where interested prospects
can find them — on your company’s Career Pages.
2
Paid
Status Updates to Sponsored Updates Strong brands engage their audience with diverse content
Tips
① Post regularly
• 20% of followers are typically reached with one
status update.
• Companies that post 20 times a month, on
average, reach 60% of their followers with 1 or
more updates
Benefits
① Directly engage your audience
② Expand business visibility
③ Share company updates
④ Builds more connections
⑤ Creates a strong brand
Premium Features
① Active Sponsored Update From your Company Page, you can share
specific content with a targeted audience and
reach more people and attract more followers.
• Enhance post visibility
• Highlight post as “Sponsored”
To get started, speak with a LinkedIn representative:
bit.ly/contacttalentsolutions
3
Paid Free Sponsored Updates Status Updates
LinkedIn Free LinkedIn Recruiter
Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders
Search LinkedIn profiles
Search other members on LinkedIn
• Limited profile views for extended network up
to 3rd-degree connections
• Access up to 3rd degree connections
• Unlimited profile views of extended LinkedIn network
• Access to all 400M+ members
Zero in on top talent with advanced filters
Premium filters allow you to search by seniority, company size,
years of experience and much more
Basic filters 20+ Premium search filters, including talent-specific filters
plus Search Insights
Contact anyone directly with InMail messages
Reach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month
Add Projects
Manage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more.
Who’s viewed your profile
Discover professional opportunities, business deals, and possible
new ventures
See the last 5 people who viewed your profile in the
last 90 days
See all the people who viewed your profile in the last 90
days
Customer service and support Basic online Dedicated enterprise support and training
Templates & bulk messages
Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once
Set up search alerts to find new candidates
Save searches and get email alerts when new profiles match your
search criteria
Not available 50 alerts daily
Request introductions
Get introduced to people you’d like to connect with Up to 5 introductions at a time Up to 25 introduction requests
Open profile
Allow anyone to contact you on LinkedIn
Limited profile, only those in your network can
contact you Open Profile, any LinkedIn member can contact you
Paid Free
Recruiting & Hiring Tactics Application Stage Ideas
Emotional level
1
2
Collect and manage your job applicants on LinkedIn
Send personalized messages
• Recruiter Projects
• Sponsored InMail
Paid
Paid
Recruiter: Projects 1
Paid
Recruiter: Projects 1
Paid
Manage your jobs and organize candidates Keep tabs on your activity for different open jobs with the Projects feature
Your clipboard keeps you from losing track
of candidates.
Save search results to your clipboard, or a
project from the search results list
Summary activities reports shows who you’ve
messaged, saved searches and profiles, and
more.
1
Paid
Sponsored InMail
Get the benefit of Sponsored InMail on
mobile too! Drive a personalized 1-to-1 interaction Send your message with 100% deliverability
2
Paid
1
2
Empower and enable employees with opportunities
Include employees in recruiting & hiring
• Lynda.com
• Referrals
Recruiting & Hiring Tactics Hired Stage Ideas
Emotional level
Paid
Paid
Free
Lynda.com Empower and enable employees to develop new skills anytime, anywhere.
1
Paid Free
Lynda.com provides training in bite-size videos for on-the-go training
Training is optimized for multiple devices and is available online and offline
Linkedin Referrals Engage your employees in recruiting and hiring
2
Paid
Relationships
Hire
Insights
Discovery = Awareness
Attraction = Research
Application = Desire
Hired = Decision
3 Takeaways
① Recruiting along the candidate journey is a process with at least 4 stages.
(http://bit.ly/recruitingisacandidatejourney)
• Discovery
• Attraction
• Application
• Hired
② Posting a job isn’t enough these days. Stay competitive with modern recruiting/hiring.
Build a creative but informative job description (stand out)
Posting jobs is a good start but combine with other tactics
Leverage your employee’s network
Spend time sending personalized messages to top candidates
Build and promote an attractive company culture
Engage and nurture your employees after being hired
③ Best place you can start is on LinkedIn. Leverage LinkedIn’s free and paid hiring tools.
(http://bit.ly/freevspaidhiringtools)
② Best place SMBs can start is on LinkedIn. Leverage LinkedIn’s free and paid hiring tools.
(http://bit.ly/freevspaidhiringtools)
Let’s connect!
LinkedIn Talent Solutions offers a full suite of tools to
help you find, attract, and hire top candidates. Contact
us to learn more.
Call
855-655-5653
or visit
bit.ly/contacttalentsolutions
Sankar Venkatraman
Global Product Evangelist
Linkedin.com/in/sankarvenkatraman