hidden lost cities

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Hidden Lost Cities case study. About an interactive game that provides an imaginative experience for children.

TRANSCRIPT

Page 1: Hidden Lost Cities
Page 2: Hidden Lost Cities

ADVENTURE IN THE BOOK is an interactive journey for children.

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It’s very simple to play: access www.minischin.com.brand pick up your character.

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The story begins when a long waited excursion to the Museum of Mysteries finally happens...

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A tomb that glows subtlety captures your attention.

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You feel that you must get a closer look.

A tomb that glows subtlety captures your attention.

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Suddenly as you reach the tomb, it opens and drags you to a secret world.

É lá que de repente uma tumba brilha e chama atenção.

You feel that you must get a closer look.

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Oooh!

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This is a fantastic hidden world with interconnected pyramids, magical lands, new friends and one

mission...

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You must find and fightFindus Refrigeran.

He is an evil monster planning to destroy

Terrassabor.

The whole world will be doomed to live with only bitter tastes eternally if

you don’t succeed!

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The player chooses between many paths along the way.

Thus allowing many different stories to be played!

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The carbonated drink Mini Schin play important roles within playful activities encountered throughout the

story.

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In the end you can save your story and print it in as a mini-book.

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1 2

4 5 G1 6

7

8

15

12

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19

9

14

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1820

G3

26

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9

32

28

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13

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G4

G4

G4

G433

3

2721

G2

37

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7

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3839

4036

26

12

11

7

52 people worked for over 6 months to develop the project. There are 42 screens, 4 playful activities

and 84 possible stories.

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RESULTS

Over 1.400.000 visits in 6 months

79% of children went all theway to the end of the story

The average time spent in the siteis of 23 min 39 sec

The project was finalist at the recent 2008 Cannes Lions International Advertising Festival held in Cannes, France

!

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Tell to sell!

storieswelike.blogspot.com